B2B:
Facebook (they try to fight with LinkedIn) (Create a group with your customers and be human)
LinkedIn (post articles, and use groups)
Medium (underrated, it's the new trade magazine)
IGTV (nobody knows what will turn on, test EVERYTHING)
Spotify (yup, podcasts and playlists)
Twitter (artists, politicians and businesses, need I say more?)
YouTube (B2B is about self-learning)
B2C
Instagram (people live on Insta)
Snapchat (they just fixed the hopeless design, yay)
Pinterest (people make shopping lists there)
YouTube (people are searching for products, they're crazy)
Facebook Live (that is, this is almost a separate platform. Works great for sale.)
What'sApp (people like to talk to businesses via chat)
Messenger (2 billion users, 96% average open rate).
Twitch (eSport is more viewed on American TV than baseball, and is set to become a billion industry by 2030).
The platform of the future:
Some are going to build a social media site on Alexa or Google Home.
Netflix or Disney creates a movie-based social media.
Spotify is either acquired by Amazon or Instagram and / or builds a voice-based social media.
Amazon is building a social media site linked to its online store.
Facebook creates a cryptocurrency platform, where you get notification when friends buy crypto.
Apple is going to create its own social media, via Apple Music, unsure which format they choose.
Tesla or another car manufacturer will create a social media for car owners.
Hyperloop will have its own transport social media, where travelers can book trips together and plan commuting and vacations better.
I'm not from the future, I don't know what's going on, but I see patterns in what companies are doing. That way I can see most logical conclusions they make. Hope my comment can help inspire business leaders to think outside the box.
Twitter has just gone out and said that some specific opinions do not belong to them. So I think it's time for social media to start focusing on the target audience. You don't want everyone in the world on your social media, like companies have different specialty fields. In the stark contrast, I also believe that we are heading towards a decade of focus on brand ecosystem, with the customer in focus.
I have 12,000 images stored on a Cloud Storage that are included in my phone subscription, so leaving my ecosystem is more stressful for me. Price will not be decisive in any change of operator. It all depends on the value increase of the total experience, or that they fuck up something, so I get a negative experience where I am.
I think it is more difficult to change the car brand if you have free access to a Tesla-Social media.
I think it would have been smarter if Apple's systems worked on all devices. Even if you get a very limited clientele, the threshold for being affected will be less.
If you draw a parallel to social media, we see the same thing with Facebook that excludes YouTube playback. As a result, I physically spend more hours on YouTube than I could on Facebook. Because I have to make a conscious choice, facebook shoots itself in the foot. They would have had a better chance of out-competing YouTube if they had not closed them out, because then I had no need to go to YouTube and could do everything on facebook.
Mark Zuckerberg is smart, but he thinks too much inside the box. He is incredibly intelligent, but should focus on user experience. Facebook is a crappy product that tries to be everything at once.
Facebook is also the only and thus the best product on the market. Being the best means only that you suck less than the others, if you are alone, you have no standard to measure.
There's a young Mark Zuckerberg-ish person somewhere in the world right now, creating a Facebook-like platform, which will dominate in 2030. Let's say that "being the best" is measured on a scale of 1-10. Where Facebook is at 5, the new platform will start at 6.
Who knows what the market will look like in 2040. We think too narrowly, including Facebook.