The attention economy allows companies to leverage marketing and branding strategies to seize end users’ attention and boost profitability. Unfortunately it lacks a standardized mechanism to quantify and trade attention.
By leveraging blockchain technology, Layer3 prides itself as an unprecedented protocol that paves the way for attention trading, serving as the link between content creators, advertisers, and end users.
Layer3 aims to revolutionize how attention is valued and traded on the internet. By creating a liquid market for attention–one that facilitates the purchase, sale, and trading of attention, users can monetize their attention, and advertisers can channel their efforts towards specific audiences.
Interestingly, Layer3 adoption has been swift, recording over 96 million interactions across 545 ecosystems by users in over 150 countries. Its governance token $L3, now on Bitget Premarket, is also drawing immense attention as it can be used to navigate key features of the Layer3 Protocols.