It is becoming more and more likely that the future if the internet is the Metaverse, and this is quite likely to be operational within the next 10 years.
As a business, you always have to prepare for the future and adapt, even if this means changing your business model.
With every technical advancement, there are many businesses that get left behind, those who research and plan are more likely to adapt and be successful.
The Metaverse has lot's of opportunities for businesses to adapt to using AR/VR and NFT's.
See who's already there and how to get started with an excellent article from Search Engine Journal
https://www.searchenginejournal.com/nfts-metaverse-marketing-guide/427528/#close