Marketing software is used to manage online advertisements on social media sites such as Facebook, Twitter, and LinkedIn. These software platforms allow the company's marketing teams to manage large audiences on social media sites. In addition to audience management, social media management applications make it easy to create and distribute content; they also provide advanced analytical tools to examine the numbers of a social media campaign. This data can then be used to personalize current campaigns or create strategies for the future.
OutboundEngine, a marketing technology startup, has announced the launch of “Social Ads”. The latest innovation in its digital marketing solutions. A full-service platform, Social Ads aims to be a one-stop solution for the social media marketing and advertising process by setting up, managing and targeting social media ads for small and medium businesses (SMBs). .
Social ads will allow marketers to use social media traffic ads to build brand awareness with a specific demographic of people and get them to learn more about the company's website . Facebook and Instagram traffic ads are incredibly effective at driving potential customers to a website to learn more about a business. Once on the company's website, a potential customer can do a number of things: read the content to learn more about the company, fill out a form to ask a question, or request information about a product or service. service.
“Half of SMEs fail within five years and social media has become one of the main ways to differentiate, retain and grow,” Marc Pickren, CEO of OutboundEngine, said in a statement. “Yet the complexity of buying ads on Facebook and Instagram prevents many SMEs from taking full advantage of their social presence to market themselves. Social Ads democratizes the process by seamlessly merging marketing and advertising efforts, making it easy to not only promote your brand on social media, but also convert leads in perpetuity. "
Some of the features of social ads include:
Design of social media banner ads with options to easily edit and exchange images and ad copies
Create tactical audience segments with local neighborhood targeting
Options to discover optimal advertising parameters through A / B testing
Provides detailed email reports and comprehensive dashboards to track ad performance
Handles ad messaging, creative development, targeting techniques, ad management, and performance reporting
Includes OutboundEngine mobile app for iOS and Android.
Social ads capture potential customers directly into a social media platform, including Facebook and Instagram, through a feature called conversion ads. It has been specially designed to keep in mind the weak points of SMEs. With social ads, marketers will be able to create strategic and relevant advertising messages that drive traffic either to a client's website or to fill out forms on the social platform. Complementing the suite of services, Social Ads oversees content posting, manages targeting options, and measures each placement with performance analytics.
Read more - https://deck7.com/blog/outboundengine-launches-social-ads-for-smbs?utm_source=Niranjan