According to Michael Gerber's book'The E-Myth' ('Entrepreneurial Myth'), just because you're good at something doesn't mean you're good at everything. To run a business, you need to be strong in accounting, finance, operations and really good at marketing.
Tony Zingale, president of software, believes that software companies must grow rapidly to survive, and a clear perception of market opportunities is the button of that growth. According to him, the company's sales and marketing efforts are indispensable. So, how to solve this problem?
How do you deliver software-as-a-service (SaaS) to buyers and decision makers?
How can you increase your chances of selling online
We already know the answer. Yes! Only through social media marketing. In today's digital economy, social media marketing for any business is vital to survival and fundamental to prosperity! Tweet this! And it won't be different in 2020 and beyond. The purpose of social media marketing is not to sell, but to inform more people about your brand.
According to a study by the BSA Foundation, software made $1.4 trillion in the U.S. in 2016, an additional $70 billion over the previous year. This growth would not have been possible without a strategic social media marketing plan.
According to a 2017 survey by Fronetics, 62% of B2B buyers used the internet as their central resource when searching for new business solutions. A solid digital marketing plan connects customers to products through social media channels, blogs, websites, webinars, conferences and mobile communications.
Are you actively doing all of this to provide software services to decision makers and buyers? If not, make sure you have a competitor!
Read more - https://deck7.com/blog/successful-smm-strategies-for-your-software?utm_source=Niranjan&utm_medium=steemit