Steps to promote webinar promotion on social media platforms

Steps to promote webinar promotion on social media platforms.png

Has this ever happened to you where you had a webinar and no one showed up, you were just doing a live webinar on your own?

It's not the greatest feeling in the world, especially when you put all that time and effort into it.

Making webinar marketing a part of your video and content marketing strategy is almost a no-brainer these days. A webinar presentation in the past was an easy ticket to creating a webinar funnel that flows directly into sales. Selling it was one of the best ways to make money off high-priced items, a decade ago. Now webinar marketing strategy has become a cornerstone of lead generation strategy and people are exhausted by them.

According to the 2017 B2B Content Marketing Benchmarks, Budgets and Trends report, 58% of B2B organizations use webinars, and one in three respondents rated it as the most critical tactic for content marketing success.

77% of B2B marketers use educational content to nurture their audiences. Additionally, 64% of B2B marketers use audio and visual content, including videos and webinars. - Content Marketing Institute (CMI)

If you decide to be a webinar host, you can get more traffic, leads, and eventually fill your sales funnel. Once you've chosen a webinar platform, decided whether you're running an automated webinar or permanent webinar, and identified how your next webinar fits into your content strategy, you might think you're ready. But how do we get people to pay more attention to our webinars? The customer journey just begins with your sales webinar. The right webinar tool and webinar content can only take you so far as to get the most webinar sign-ups possible.

What do we do to make sure people show up?

The answer is a DEVOTION to PROMOTION. As a marketer, you must have a good webinar promotion tag to increase webinar attendance.

With this in mind, we will present some tips to promote effective B2B webinars on 3 main social media channels to achieve maximum impact.