There are many opportunities to connect and market your solution on Facebook. All you need to do is to spark your imagination and give Facebook time to connect with your customers and give you a sense of your business. There are many success stories that establish a solid match between Facebook and B2B companies.
Schneider Electric, a B2B company, ran a Facebook ad to raise awareness of its products with high-quality video content. Reduced cost per participation by up to 80%.
One German patent and law firm has implemented Facebook targeting and has achieved excellent results, including a 40% increase in return on advertising and a 75% lower CPC compared to other paid channels.
The Capterra Facebook ad says, "More than 2 million users each month choose the best software for their company." If you use the solution on Facebook to display an accurate graph of your company's success, you can use it as a business card.
Write a post related to the software service you want to promote in the form of a free webinar or white paper, which someone will receive when they sign up for your email list. Then leverage audience targeting and Facebook ads to get people to see and sign up. The beautiful DECK 7 page has created a white paper promotional post that educates you on on-demand creation in multiple locations with a'Download Now' call to action button.
Facebook ads work best when people are incentivized to act or sign up.
If you want to target decision makers with paid advertising on Facebook, you can achieve rigorous demographic targeting with Facebook's self-service advertising feature.
Use your Facebook page to show the human side of your company. Post videos and images that showcase your company culture, customer feedback, customer reviews, and successful apps and tools. Write articles and blogs about education rather than promoting your brand or putting a corporate spin on your image.
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