According to the LinkedIn population, the site has 630 million members, 90 million LinkedIn users are senior-level influencers and 63 million are in critical positions. With this population, it is clear that LinkedIn is the clear place to reach these decision makers when trying to promote B2B software product (s) or service (s). In one place with these millions of professionals, it will surely open the flood gates to Leeds! Agree? Marketing with LinkedIn can help you grow:
According to a study by the Content Marketing Institute, 97% of B2B marketers use LinkedIn for content marketing purposes. B2B marketers cannot skip this site while conducting a marketing strategy as experts regularly check and network on this platform.
Generate and share content that your connections want to see, that they have the opportunity to engage with content that makes them aware and deals with their pain point and loopholes. LinkedIn allows you to execute sponsored ads that appear in public feeds. Millions of people use LinkedIn every day to follow groups for content. You can implement sponsored content in feeds that are advertising for your software business. These could be articles or videos or pictures that you put in the feed with a call for submission that leads you immediately.
IBM topped the LinkedIn rankings with 1.8 million interactions in 2012 and has not slowed down since. They have added nearly one million and one and a half followers and 2.5 million people are now subscribed to the company’s updates. The technology giant shares good stories from the web and its content hub.
LinkedIn allows you to run InMail email campaigns. Through LinkedIn, you can send targeted individuals and professionals an email-like message and, of course, it will also send you an email notification. Normally, you pay for what you send, but it's very, very objective, it puts you in front of that perfect person at the right time. You can call for action in that email to take the conversation and change it right there. If you know the demographics, goals and types of professionals related to your industry, then everyone else on LinkedIn knows.
Create your own LinkedIn group revolving around specific interests. Once you have your LinkedIn group, go out and join as many groups as you can. Once you are in the group and approved as a member, move the discussion and make sure members know about your business.
Allows you to run display ads and text ads, which are traditional digital advertising on the LinkedIn platform. So, you can target special professionals who want to get your ads first, and then when they use the LinkedIn platform in different places, they are going to see your ad, your banner, your text ads across the platform. Display is like advertising, but it is on LinkedIn, where your ads are displayed in front of a professional at the right time.
Why LinkedIn is so powerful from a B2B standpoint, it allows you to retargeting on LinkedIn. You can put pixel code on your website, so when these experts visit your website, they are going to see your retargeting ads on LinkedIn. It's powerful because it keeps you on top of your mind so when your chances are using tools like LinkedIn, they are looking at you, which will increase the confidence in their mind and eventually they will be interested in doing business with you.
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Social media is a financial and productive approach to promoting your software company. These days, if you don’t have any of the social media platforms, it makes you a high minority. Social media is a huge and vast open market and for businesses, having a strong presence here is essential. If you need help, feel free to contact us! At Deck 7, we offer an all-round SEO / SMM solution to get the results you need.
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