Twitter is rapidly evolving into a useful marketing tool that will help establish B2B software companies in the field of social media marketing. 87% of B2B marketers now use social media as part of their strategic arsenal, with a total of 85% using Twitter. Twitter has a wide user base and it is really important to do it right. Here are some ways that can help you discover and get started with your creativity.
B2B marketers can get influencers on Twitter and start communicating with them to form valuable relationships. Once you’ve identified the influencers, follow them and start recognizing them by liking their tweets and replying to them regularly.
When building a successful Twitter profile, we aim to create a high proportion of “followers” to those we “follow”. Intel
With nearly 4.82 million followers (and only 1,351 followers), Intel has an impressive ratio.
Customer service interactions are on the rise on Twitter. Because of this, your B2B business should be ready to ask others questions and get helpful feedback. At the same time, you should continue to ask questions from customers regarding your products and solutions. Customer service interactions are on the rise on Twitter. Because of this, your B2B business should be ready to ask others questions and get helpful feedback. At the same time, you should continue to ask questions that customers are asking about your products and solutions.
Casey Gillette recommends searching on Twitter for the service or product you offer, “see what people are asking, what they are saying and how their peers are responding. Also, watch your competitor feeds to see what they are responding to. If they use the Twitter support tool, you can find some good stuff there. ”
For example, there is Dell Cares Pro, which provides 24/7 global support and Dell for Business answers small and medium business questions.
Dell has a social media command center that integrates customer conversations on the web, allowing the company to identify issues, resolve complaints, gather feedback on products, and respond quickly to customer needs.
Twitter empowers B2B marketers to stand up for the right people at the right time. There are a lot of spirits looking for information on social media. Drive them towards your offering, i.e. your products and services.
Get important insights on your competitors. Use Export Tweet to capture the intel of competitors' accounts and track their activities in real time on Twitter. Optimize your Twitter posting schedule according to the latest tweet activity patterns. Notice the hashtags that are trending and the ones that are constantly mentioned in a day, week or month. Empower yourself with all the insights about the B2B software company hashtag or keyword on Twitter with real time hashtag tracking of export tweets. It gives you an in-depth understanding of how your business-oriented hashtags work on Twitter.
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