How does a company lose 69 million customers? Just ask Citigroup Inc.

in banks •  8 years ago 

The transformation of Citigroup, and similar changes at HSBC Holdings Plc and other global banks, isn’t just about cutting expenses. It’s also about looking for greater returns by focusing on the richest customers -- high-net-worth individuals, large corporations and institutional investors.
http://www.bloomberg.com/graphics/2016-global-banks/

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