The pandemic has meant that empty cinema halls are now a common sight across the world. That is, except in Japan, where one film is single-handedly bringing audiences back to theatres.
It's a movie about a boy who's turned into a demon slayer. But that isn't the only thing he's slaying - Demon Slayer The Movie: Mugen Train has also been making a killing at the Japanese box office - becoming the fastest film in Japanese cinema history, taking just 10 days to make 10 billion yen ($95.3m; £72m).
In doing so, it beat Japanese anime classic Spirited Away, which took 25 days to reach the same milestone. Some cinemas screened it more than 40 times a day.
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Japan is now seeing a relative rise in the number of Covid cases, with more than 200 infections reported in the capital Tokyo on Thursday.
So what is it about this film that has got Japanese going back to the cinemas despite the risk of infection?