若者に人気の“盛らないフランス発のSNS「BeReal」世界で月間4000万人が利用しておりその約9割が26歳以下で多くのユーザーを抱えながら収益化が課題だったビーリアルは、2024年にフランスのゲーム会社Voodooに買収されて以降、広告によるマネタイズを進めているそうでユニクロ、ネトフリなどの大企業が次々と広告出稿しているそうなのですがこのSNSは聞いたことはありましたが利用したことはないですが確かに広告主からすると若者がたくさん利用しているサービスに広告を出稿したいでしょうね。
https://www.businessinsider.jp/article/2503-bereal-ads-perform-well-in-japan/
BeReal is a French social networking site popular among young people that is "unascented." It is used by 40 million people worldwide per month, about 90% of whom are under the age of 26. Despite having a large number of users, monetization was an issue for BeReal. Since being acquired by the French game company Voodoo in 2024, BeReal has been monetizing through advertising, and large companies such as Uniqlo and Netflix are apparently placing advertisements on it one after another. I have heard of this social networking site but have never used it, but it is true that advertisers would want to place advertisements on a service that is used by a lot of young people.