elieve it or not, big data is no longer a buzzword. Ever since its emergence in 2005, it has now become the treasure trove of business intelligence and standard for every business and organization that wants to scale and keep pace with the rapidly transforming consumer landscape.
But why does big data matter now more than ever before? Why now? Well, shockingly the answer is Covid-19. Professor Michael Davern CPA chair of accounting and business information systems in the Faculty of Business and Economics at the University of Melbourne says:
“The coronavirus crisis is a catalyst for structural change in the way consumers behave, the way we work and live,” he says. “Big data has the potential to provide early indicators of the nature and extent of that change.”
This statement is a testament to the fact that big data holds great potential for predicting the behavior of consumers and can aid businesses in making informed decisions on the premise of that analyzed data.
https://invozone.com/blog/why-big-data-for-businesses-matters-now-more-than-ever/