Why we use Big data and how it benefits businesses

Big data refers to large sets of information that are too large and complex for traditional database software systems to capture, store, manage, and analyze. Business can benefit from Big Data in many ways, including predictive modeling for improving customer experience. The best way to get the most out of Big Data is by having a vision for where it will take you, knowing how it can help you reach your goals, and understanding your process so that you can measure its success.