I previously discussed how important it is to vary your marketing efforts.
Today, I'd like to discuss an underrated PPC platform that may possibly quadruple your business's leads with a single press of a button.
I'm referring to Bing Ads.
Yes, the much-despised search engine that, despite its lack of popularity, manages to control 33% of search traffic... and that's 33% of the market that many Agora businesses are ignoring.
Is it really possible to overlook 33% of prospective customers?
According to ComScore, one-third of the Bing Ads audience earns $100,000 or more each year. They're also more likely to be in the 55–64 age range, which is the Agora target market.
And if they aren't enough to persuade you to investigate Bing, here are a few more to consider:
First, unlike Google, Bing is not such a crowded marketing platform. As a result, there will be less competition, which will typically result in lower prices.
Furthermore, Bing still provides side ad positions in addition to top ad placements, which means your content will have more screen area – greater visibility! In fact, I frequently found that the side ad spaces were more successful for my company than the first page top ad slots before Google altered their SERP structure and eliminated the side advertising.
If you consider it, Bing is offering you prime real estate.
So far, the advantages of utilising Bing include a high-income audience, premium real estate locations, and reduced advertising prices, all of which match with your marketing objectives.
Isn't it obvious that this is a done deal?
The fact that you can transfer your Google campaigns into Bing with a single click is the clincher for me.
Why wouldn't you want to advertise on Bing with such a simple beginning point?
I've spent a lot of time working on the Bing Ads platform, and there are a few things you should be aware of.
You'll need to keep an eye on deliverability indicators, for starters. In the past, I've found that my deliverability has decreased while using Bing Ads. Email addresses that could be linked back to leads acquired via Bing Ads coupon contributed to the deliverability.
However, if your list hygiene is up to par, this shouldn't be a big issue.
This is, without a doubt, sound counsel. Make sure you're routinely sweeping unengaged subscribers to a re–engagement IP and removing them from your database. You don't want to fall victim to a spam trap.
Aside from cleanliness, Bing's lesser market share implies that your lead volume may be lower. In reality, this means you should start with the Googles of the world and then expand into Bing after you've established a solid foundation.
Even while Bing has a smaller overall market share, it is still a highly important market share.
If you're truly strapped for cash, importing your Google ads straight to Bing is a simple trade–off.