In what is called one of the biggest victories in the country, the Pick n Pay shop in Cape Town has announced that it will start accepting payments via digital currency starting today. The payment system is operated by Electrum, a software platform created to handle payments in different currencies. Jason Bissell, an executive at Pick N Pay, said:
"One of the key values of our Pick n Pay shop is to embrace change and encourage innovation and leadership. "While digital currencies and bitcoins are still relatively new concepts of payment, we are able to demonstrate our ability to accept such alternative payment methods."