Hi guys,
So today I bought some Basic Attention Tokens (BAT) on Bittrex. It's blockchain based digital advertising. Very interesting project in my opinion and worth a hold.
Basically, the Brave browser is used to explore the internet and it blocks all these unwanted advertisements and malware and therefore benefits the user.
The user can opt-in to view advertisements and get rewarded in BAT tokens. The advertisers get a good ROI and the publisher gets rewarded in BAT for allowing ads on their content. Everyone wins.
The only problem is that ads are skipped and not many people will actually watch through them. There is a solution to it though. The solution is that the ads stay relevant to the audience and provide value rather than simply a push towards buying something.
The more value advertisments can provide, the more chances of keeping the user engaged. Users get paid in BAT for their attention.
