Could two of my favorite passions come together as one? They
say dreams do come true. For those of you that have not heard the great news I’m
here to share some exciting information as to how these two mega industries are
ready to unite.
Michael Wagner- Founder and
Gabriel Allred, M.A Co-Founder of the Tokes Platform has this to say:
“The Cannabis Revolution™ TOKES digital currency platform, is one of the first projects in the world to combine the technological advances of the blockchain and digital tokens with the cultural shift associated with the marijuana legalization movement”
Creating a digital currency that can be used in the cannabis industry to make transactions for cannabis merchants and consumers streamlined, easy and safe is one of the key benefits of the Tokes Platform.
US Banks and merchant providers cannot accept deposits from dispensaries
at this time due to the cannabis industry still being illegal at the Federal
level. As a cannabis merchant, it is extremely dangerous to have millions of
dollars in cash as well as marijuana onsite. To help protect these dispensaries
Tokes wants to provide cryptocurrency specific to the cannabis industry.
Enabling the use of cryptocurrency for the purchase of cannabis products provides
a safe and easy way for merchants and consumers to make transactions. It also
provides anonymity for the consumers.
Tokes is in the process of creating its own mobile app which
makes buying Tokes, trading as well as making purchases more accessible to
consumers. The app will have a cannabis data base with descriptions of all
strains of marijuana and their effects. The app will also include a dispensary
map locator. Through this map it will help to provide more foot traffic for the
dispensaries while making it easier for consumers to find a dispensary local to
them.
The Tokes founders are not only creating a new cryptocurrency
but they are also creating their own dispensary in Nevada.
As a fully state licensed and legal MME, the Cannabis Revolution™ facility will actively engage in cultivation, production, and dispensary operations. Each of these primary activities are independent revenue streams, and worth taking a moment to describe in greater detail:
• Cultivation:
Cannabis cultivation encompasses the physical growing of marijuana flower.
Cannabis horticultural experience will be pivotal here, as the specific
nutrient mixes, light exposures, and life cycles of cannabis plants are quite
specific. Equally 4 important, and easily overlooked is the layout of the
cultivation facility to maximize plant production output, while maintaining a
continuous cycle of new plants.
• Production:
Production includes the packaging of all products after processing and
distilling the cannabis. Common examples include edible products (i.e.
chocolates, candies, cookies, etc.) sodas and juices, and pure THC/CBD oils.
• Dispensary: The
dispensary license enables their entity to sell products direct to consumers
who possess verified state approved medical cannabis cards. Dispensary
operations will require staff and overhead, including management, “budtenders”,
and other experts knowledgeable about the products they produce.
The Tokes Platform™ and TOKES currency unit will be integral
to their physical entity operations from the outset. Due to the federal
regulatory environment, cannabis sales are only legal at the state level of
government. This constraint forces many in their enterprise to absorb risks not
typically taken by legitimate businesses.
Notably, all product sales are processed in physical fiat –
“cash only.” Additionally, cash receipts are not able to be deposited at
traditional banks due to their federal oversight. The result is that many
companies in the industry resort to retaining the cash receipts in onsite vaults.
They feel that these risks are unfairly burdensome to both companies and
customers, and the TOKES mechanism will provide a means to resolve this issue.
The Cannabis
Revolution Facility:
As discussed in their business description, the core
activities of the facility will encompass cultivation, production, and
dispensary operations.
Regarding
cultivation: cannabis comes in a wide variety of genetics, with the primary
species sold being Cannabis Indica and Cannabis Sativa. There are pure forms of
each species, as well as numerous hybrid strains. In addition to production of
strains in high demand, the Cannabis Revolution facility will work to produce
new strains through selective breeding of strains with desirable qualities.
This endeavor will enable them to create
valuable intellectual property, and an additional potential revenue streams.
Based on early projections of production capacity, cultivation output exceeds
their ability to distribute products through dispensary operations. As a
result, Cannabis Revolution intends to identify additional wholesale partners
laterally within the industry to distribute to. The fostering of these
relationships will benefit them through additional diversity of their
offerings, enhanced distribution channels, and improved relations for TOKES
adoption.
One of the most exciting developments, and also broadest industry opportunities, is
the production of cannabis concentrates for edible consumption. This activity
falls under 6 the cannabis “production” license. It is a business segment that
broadly expands their customer base by introducing sales to customers who
oppose consumption via traditional methods, such as smoking and vaporizing.
However, perhaps the most appealing element of this business line is the
tremendous variety in potential products.
In essence, the only limiting factor is creativity. While candies and sweets are the most popular product categories to date, they feel that innovation in this category will ultimately drive sales in the future. While it is too early to discuss specifics, Cannabis Revolution is currently working on a line of products that introduces edible CBDs - a molecule produced by the cannabis plant with reported health and pain relieving benefits.
The dispensary
will serve as a dedicated storefront for the distribution of our products.
While they intend to distribute the products, they cultivate and produce
in-house, this will also provide them with the opportunity to display creations
from other innovators in the industry. Not only will this enhance the offerings
available to customers, thereby increasing their competitive appeal, it will
also build and improve their relationships across industry partners.
TOKES Platform
The TOKES Platform will be the technological back end
implementation of their business operations. It is the merger between the
cultural shift they are deeming to be the Cannabis Revolution and the
technological progress in blockchain and fintech developments. They feel that
the marriage of these two broad advancements in society will assist in driving
the company’s success.
TOKES itself will
also implement several other key characteristics from various technologies in the
crypto-sphere. Notably, these three characteristics will be Asset Pegging,
Anonymous Transactions, and WAVES Blockchain Implementation:
§ Asset Pegging: TOKES will utilize various mechanisms to ensure
that once a transaction occurs, the value of that transaction in USD will not
change for the holder of TOKES. Similar mechanisms can be seen in stable assets
such as BitUSD, NuBits, CoinoUSD, Digix, and Tether. This feature provides
businesses with the peace of mind that volatility in the underlying token will
not impact the bottom line financials (either negatively or positively). They
believe this will result in much higher adoption rates for businesses interested
in this technology than they’ve seen with their peers.
§ Anonymous
Transactions: This feature requires little explanation or justification. As
an industry on the cutting edge of the legal system, many participants desire
anonymity with their purchases. They intend to have this advantageous system
built directly into their transaction layer.
§ WAVES Blockchain
Implementation: As long-time supporters and analysts of the various developments
in coin technology, they feel that executing their initial asset issuance on
the Waves Platform will be a valuable partnership. The cutting-edge features
proposed by Waves, such as fiat gateways and an enhanced crowdfunding interface
will largely benefit early adopters and investors in TOKES. They also believe
that a partnership with this blossoming platform will assist with the
cross-promotion of both technologies.
Founder's Club:
Introducing yet another first in the digital currency space,
the Founder's Club is a unique offering that provides additional value to large
investors in the platform. Any participant purchasing a minimum of 50,000 TOKES
during the ICO will be assigned an exclusive FCID#, Founder's Club
Identification Number, which will be associated with a specific tokes wallet
address. Membership will have numerous perks extending beyond the standard
redemption of ICO proceeds.
So, to wrap this up I am very impressed by the
platform tokes is building. I think they have a great strategy implemented for
educating the consumer and the dispensaries on how these two can join forces and
create a much easier way for merchants and consumers to make transactions. The
other thing that’s very appealing about this coin is the backing of it by the
dispensary to help support the value of the coin.
With most other cryptocurrencies there is no tangible asset and not much to protect your coins. Tokes coins are
backed by the dispensary and their repurchase program. This helps to buy back
stocks with a percentage of quarterly net profits. They will buy back specific
amounts of tokens to help support the value of the coin.
To learn more, watch this video interview with Tokes Founder
Michael Wagner:
Follow me @cannabitfor
more information.
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@cannabit
Great writeup!
Keep sharing.
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Thanks for taking the time to read it and comment!
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