Meet Earn.com: 21 Rebrands Social Network In Shift Away from Bitcoin

in bitcoin •  7 years ago 

From Coindesk


21 Inc, once a maker of bitcoin mining hardware, is rebranding to emphasize its new focus on using cryptocurrency to power a social network.

Effective today, the startup has changed its name to Earn.com to drive home the message users can get paid for answering emails and completing tasks, according to a company blog post. The rechristened startup also confirmed it's on track to issue a token that would replace bitcoin as the currency it uses to incentivize people to join the network by the year's end.

Separately, the company notified customers last week that it had discontinued support for the Bitcoin Computer. The pocket-sized mining device, which initially retailed for $400, was once 21's flagship product.

Taken together, the moves underscore how far one of the best-funded startups in the blockchain space has moved from its roots.

In an interview with CoinDesk, CEO Balaji Srinivasan said the new name gives people "an easier way to understand the purpose of the company." He described Earn.com as "the first commercial social network," combining elements of LinkedIn and Amazon's Mechanical Turk.

The advantage for users over popular social media platforms like Twitter, he said, is simple:

"You're not just wasting time, you're making money."

Read more: https://www.coindesk.com/meet-earn-com-21-rebrands-social-network-shift-away-bitcoin/

There are a ton of competitors to Steem that do an awful lot of talking but it seems Steemit Inc is the only one doing any walking. As much as I give STINC crap I will always recognize the hurdle they overcame and the fact they actually put something out that works.

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Very interesting. If show the crypto space if very dynamic. Even the successful have to recreate themselves every 6 months or so to remain relevant. Great info, thanks for sharing.

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