Do you see another use case with advertisers?
The more frequently you are not only viewing an ad for a product but actually purchasing this product could result in SMTs being distributed. These could be considered a form of loyalty token.
I would think this ties to your third use case but is just a bit more specific to advertising.
Interested to hear your thoughts and thanks for sharing.
Advertising on steemit does it really work
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Considering everyone already pays with either SP investment or vote-buying to get their content seen, yes, it's already an integral part of steemit.
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You'll notice we run no ads on Bitcoin Market Journal, because we don't believe the current Internet advertising model works -- it's a terrible user experience and a low ROI for advertisers. But SMTs could be an answer, especially if advertisers "paid" to have users opt-in to their promotions. You have to remember, though, that people hate ads. (Except during the Super Bowl.)
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It's a great point, especially regarding the low ROI. Even the calculation of true benefit to a particular ad is flawed. Will be interesting to see if SMTs could not only be an answer, but alter the model altogether.
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"people hate ads. (Except during the Super Bowl.)"
Do you mean the cheerleading? Hehe.
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