Recently, it has become known that the social network Facebook plans important changes in News Feed for 2018. These new measures have been designed to promote more meaningful interactions among users. The transformation of the Facebook news board will prioritize publications of friends and family over the publications of brands and businesses.
Changes in the publication of content will decrease the time that people usually spend on Facebook
The newly announced Facebook Inc. indicates that the change in the news panel of the flagship social network, will make people spend less time on the site. The transformation in the publication of content makes the visit of the users more efficient. The publications of friends and family over business and third parties will be a transition that means a lot to the members of the social network.
With what objective will Facebook transform News Feed?
The delegated council of Mark Zuckerberg mentioned that comments from the community have shown that; Public content displaces the personal moments that are indispensable to interact more with each other. However, the goal of this new change in the New Feed, will help more than 2 billion Facebook users to find content that; will lead them to maintain more meaningful social relationships.
While it is true, the company Facebook Inc. has kept revenues consistently increasing more advertising in their news. This process leads to the creation of alliances with media companies to distribute their stories, and include more publications on video; that allows you to get higher advertising rates.
However, the latest changes in the company do not affect the ads; but if it disturbs businesses and those contents oriented publications by pages and third parties; since, the new algorithm developed by Facebook, will diminish the relevance of these contents.
In fact, the change to personal interaction may not mean less paid marketing spaces in users' feeds. Even so, any decrease in commitment and attention can translate into less advertising dollars.