If you think this isn't an act of scamming your customers you are delusional:

Firstly, BCH is an altcoin and technically not Bitcoin (try to synchronise to the BCH network with old Bitcoin software). BCH also forked off without consensus, another reason that it CANNOT BE BITCOIN! Calling BCH Bitcoin is scammy behaviour and everyone doing it is a scammer! He is misleading people to buy the wrong (FAKE) asset and causing a lot of confusion in an industry that is complicated for newbies already.

Secondly, Bitcoin Core is a software implementation and not a cryptocurrency. He is renaming Bitcoin in something that doesn't exist to spread even more confusion. Roger Ver is poison for the Bitcoin community, the BCH = Bitcoin scam is worse than Bitconnect.

The market is becoming rational because of the bear market and BCH is bleeding to dead, finally the market will take care of scammers by destroying their wealth and making them irrelevant.