I am not sure it can get more mainstream and from such a iconic brand which itself has come from a very engaged and committed community. These are the opportunities that make the long term for Blockchain and Cryptocurrency very encouraging as these types of activities lead to interest which lead to knowledge and ultimately adoption. Given the still relatively small portion of the general population that hold something within the new asset class, the growth potential is huge in my opinion.
There is a growing list of brands and companies which will seek to engage with the Crypto community given their increasing access to spending power. However, it will ultimately lead to improvements in additional adoption for others with no access. Given that the unbanked population around the world continues to be larger than those with balances in crypto, the mainstream adoption trend has no sign of slowing down which could mean a longer cycle of positive price action for the crypto asset class.
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