THE INTERNET
Post introduction of the internet, digitization has affected almost everything and everyone in a manner that has revolutionized the market structure. The traditional market structure is no
more an option to lead any business.
The traditional markets are:
● Restricted in terms of their duration in work and also place
● Catering to a limited clientele
● Offering an insufficient variety
● Failing to create a stronger brand image.
Overcoming the above concerns, the internet has let everyone to cross the traditional barriers
and to step forward towards globalization.
ABOUT ADSIGMA (https://adsigma.io)
AdSigma is the next generation Digital Display Advertising platform that is carefully driving
blockchain technology to revolutionize the digital display advertising space.
It aim to disrupt the existing digital advertising space and address the significant problems it
faces, such as unreasonable commission, lack of negotiation power and a shortage of choice for
the publishers and advertisers. In an industry where Ad Networks are having revenue of over
$200 billion, Adsigma recognizes the need to provide an alternative platform which works in favor of the advertisers and the publishers with ZERO fee.
All the ADSi token holders shall experience quality service and will be benefited from the
various perquisites of holding ADSi token. Adsigma firmly believe in the idea and have confidence in its vision.
CURRENT PROBLEMS
a. Advertising networks like Google and Facebook charge an exorbitant commission to
the publishers. With over 30% commission rate, Google and Facebook combined had ad
revenue of over $100 billion in 2017. With the whole ad network industry earning over $200
billion per annum, there is a need to revolutionize the business model.
b. Due to the presence of advertising networks as a middleman, the advertisers and the
publishers do not experience the freedom of negotiation. There is no real direct communication between the two parties. Also, majorly, advertising networks frame and control the pricing policies, to which the advertisers, as well as the publishers, are compelled to agree. There is no transparency with regards to the bidding procedure. The real-time bidding platforms offer no information about the bids, but just the bid amount.
c. Many at times, advertisements are displayed at places where they are not much
effective or are irrelevant. Moreover, some advertisements don't meet the standards of the
publishers' webpage/website. It is essential for both, the advertisers and the publishers that a
relevant ad is displayed at a right place.
SOLUTION
a. ADSi is building an Ethereum based platform where pressure will be taking off advertising networks. ADSi will provide a system where the advertisers and the publishers can directly communicate. Relaying fees will be discovered automatically by the market forces and publisher will get to keep higher margins on the fee charged to the advertiser. The advertisers shall be themselves benefited with a lower fee as the publishers get to keep higher margins. AdSigma will be issuing tokens named ADSi. All the token-holders will be part of ADSi community and shall be able to experience its superior quality of service.
b. ADSi platform will give publishers the liberty of choosing their own pricing policy and shall not be restricted/interfered by any middleman. Also, the advertisers would be able to negotiate on prices and terms of service.
c. The AdSigma protocol incentivizes better matchmaking process by analyzing the
content of publishers and advertisers. This enables advertisers to reach out to an audience
which matters to him.
https://goo.gl/images/PcWtnu
ADSi Platform
The platform is based on the Ethereum’s Smart Contracts, which guarantee secure transactions based on the parameterarticipants themse
Transparency
Powered by the blockchain technology, all transactions on AdSigma are transparent. Advertisers and publishers have a transparent public
Decentralized Platform
The Blockchain technology ensures that one entity alone can’t control the platform. This decentralized system prevents the possibility of any data manipulation.
Secured
Nobody can give preferences or privilege to one advertiser/publisher over another since the network is verified and maintained by each participant.
How AdSigma platform works?
AdSigma works on the following architecture in order to connect advertisers with publishers, which is easy to scale, transparent and which solves all the existing problems of traditional ad networks.
0 - Advertisers signs a transaction and broadcast it to all the relayers
1 - User Visits Publisher Page
2/3 - ADSigma SDK connects to the relayers and picks up the best matching Ad
4/5 - Adsigma SDK fetches the assets from IPFS
6 - Publisher writes the claim on the blockchain
7 - Smart contract verifies the proof and transfers ADSi tokens to the publisher
8 - Advertisers can verify the transactions and match it with their own tracking data and provide feedback and rating for the publisher.
Token Distribution and Funding Allocation
The tokens are allocated in accordance with the long-term development goals of the AdSigma platform and the community.
AdSigma Token Distribution
TOKEN PRE-SALE and CROWD-SALE
Pre-Sale Date: 5th April, 2018 at 10:00 UTC
Crowd-Sale Date: 20th April, 2018 10:00 UTC
Total hard cap: 19,000 ETH = 60 million ADSi
Soft cap : 15%
Pre-sale: 15 million ADSi = 4,000 ETH
During Pre-sale, 1 ETH= 3,750 ADSi
Token sale: 45 mln ADSi = 15,000 ETH
1 ETH = 3,000 ADSi
Telegram channel https://t.me/adsigma for more news and updates!
AdSigma Funding Distribution
FUNDING ALLOCATION
Bancor ETH Reserve: 5%
Product Developement: 30%
Marketing and Business Develeopement:40%
Administrative and General Expenses: 7%
Legal and Accounting Expenses: 3%
ETH Reserve (CRR): 15%
ADSi tokens will be distributed right after your contribution in either Pre-Sale or Crowd-Sale. You'll have to add following details in your myetherwallet in order to see ADSi tokens.
Smart Contract Address: 0xc9c9848979455a816800de882cf8886335f505b1
Token Symbol: ADSi
Token Decimals: : 18
With ADSi team members stemming from diverse fields like finance, software
development, digital advertising and blockchain/cryptography, they have achieved a competitive market position, and are already set on a path of converting its vision into reality.
Bounty on ADSi ICO is ongoing at
https://bitcointalk.org/index.php?topic=3184186.new#new
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