A start-up of Italian origin used BlackChane to create a peer-to-peer digital platform, which used the power of Word of mouth marketing on social media.
With offices in Manage, Milan, Rome and Madrid, companies are allowed to include the forces of social media users to promote their brands. Users are rewarded for creating and sharing branding content with their friends SOURCE https://cointelegraph.com/news/company-uses-blockchain-and-social-media-to-create-word-of-mouth-marketing-campaigns