Because:

• Silver has always been real money. It has a long history as money.
• It's a hard asset you can hold in your hand.
• It protects against inflating fiat currencies. At no time in history have governments printed this much money.
• It's cheaper than gold. The gold/silver ratio favors silver.
• History learns silver outperforms gold in bull markets.
• Silver has a growing industrial use (Each cell phone contains about 1/3 of a gram of silver)
• on the coin it says 'In God we trust'.