I am still trying to make up my mind about bitcoin...
But regarding your article - I wonder how they would deal with the transaction fees being relatively high...and confirmations taking 10minutes at best...sometimes hours, these days...
I would have expected "businesses" to be harmed by this development in bitcoin...but maybe I am overseeing things?
And then the other question: If you enter mass market in a rather "dark niche" (not my valuation, but I do fear such a weed system would be seen like that by many) - will it be possible to go for the rest of the mass market afterwards - or will you/your currency then be marked as "dark/filthy" and never be adopted outside?
Interesting to watch, though - please keep us non-US humans up to date!