In the long run, better compliance management will ensure the sustainability of the crypto market. Checks and balances are needed, though many will continue to dismiss this as FUD; the reality is that projects/services which implement holistic quality practices will have a better shot at outlasting those that don't.

One could expect this to apply to all levels of product development, including marketing. As we see in other regulated industries, consumer protection considerations can boil down to something as seemingly simple as a brand's name; the potential applicability of this to how forks of existing blockchain projects market themselves immediately comes to mind. Will be interesting to see how all of this develops in the crypto space.