What topics should be addressed by my plan?
The full business plan should cover the following:
1.The business
a) Short description of company's business
b) Mission statement
2.Market
a) Historic and projected size
b) Market trends
3.Product Offering
a) Product description
b) Current development status and projections
c) Differentiation
d) Revenue generation
4.Distribution
a) Key customers
b) Sales channels
c) Partnerships
5.Competition
a) Key competitors
b) Barrier to entry
6.Management Team
a) Team background
b) Board composition
7.Financials
a) Current balance sheet b) Projected cash flow (first two years by quarters)
c) Projected head count by functional area (G & A, sales, marketing, Product Development)
8.The Deal
a) Amount to be raised
b) Valuation asked
c) Use of proceeds
