Microtransactions are an important business in the world of Activision Blizzard. The company has confirmed in a report that revenues from "online gaming orders", which include DLCs, prey boxes, mobile game purchases, have exceeded $ 4 billion in 2017. Only one billion dollars have been made in the last quarter. These are personal records for Activision Blizzard.
As Daniel Ahmad's Twitter analyst explained, half the revenue actually came from King, the studio responsible for supporting the Candy Crush Saga. The other half comes from purchases of consoles and personal computers, as well as the Hearthstone mobile game.
Call of Duty: World War II also serves with microtransactions in the form of Call of Duty Points that are used to buy cosmetic boxes. Moreover, Activision has recently released the first paid card for the game called Resistance, which is included in the report. In overwatch, gamers can invest in buying other boxes containing skins and sprays. In World of Warcraft, you can also get riding animals and pets for real money.
Although these reports are not always very precise and companies like to exaggerate things, in any case, many people seem to prefer to improve their gaming experience by spending a little extra money on them.
source: https://www.kaldata.com
image source - Instagram