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A company with good consumer strategy, great marketing/advertising capabilities sees a great level of success in this deadly market. The present market is so competitive that every company is trying hard to implement good marketing strategies to expand it's business and to achieve greater profits. Companies credibility plays an important role in its overall growth. Today many startups struggle a lot for their survival in the competitive market.
Brand publishing is a very popular method to communicate with their specific audience and to expand the business on a global level. The success of Coca Cola and Patagonia cloths proved that great brand publishing provides a very positive brand image and increases the company value in the public's eye, this leads in a better sales and long term market capitalization.
Thanks to Infleum, a company executed by ELSOLCOM helps to grow startups and SME's with it's innovative ideas and collaborative support. Let's discuss this promising ICO in this article.
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Project objective
The main aim of the Infleum project is to provide an internal support for startups/businesses with its innovative efforts and ideas. Infleum wants to create a decentralized platform which helps businesses/startups to overcome any physical obstacles. It provides innovative marketing/advertising for the businesses which helps them to provide quality service to users and to multiply their growth and profits.
Present challenges
The major reason for startups to fail and companies downfall is weaker consumer understanding and poor marketing/advertising. Most of the companies fail to seek public's attention, which makes the brand unknown to the public. Lack of marketing experts in the team, inaccurate business models and insufficient funds makes the businesses/startups to go through painful journey.
The present advertising industry produces ineffective advertisements which gives unsatisfactory results. Even the productive native ads, which are targeted based on consumer interest and tastes are comes with labels 'ad/sponsored ad', which challenges the ad's credibility, this gives negative impression about the brand's ad.
The present centralized social media platforms are unbiased, they charge commissions for advertisements upto 40%. Due to archaic influencer marketing models, campaign effectiveness is decreasing. Due to the less availability of Star influencers in the market, they charge high amount for promotions.
Advertiser's try their best to maximize their profits, they even pay high amounts for promoting their contents through various category of ads. But due to bots and macros, the pay per click fraud happens which ultimately affects and harms the advertiser's intentions.
Principle of operation
Infleum is a blockchain powered platform aims to create a transparent trading structure for businesses/individuals to maximize their growth and profits. It was founded by ELSOLCOM, a brand publishing platform which has years of experience in providing solutions to every business/startup's problems.
On the Infleum platform individuals are free to choose their roles without any restrictions. They can be a consumer or producer, in both ways they can earn profit from Infleum platform.
On the Infleum platform if an advertiser wants to submit his marketing ad, he has to select the type of campaign according to his budget, targeting audience, region, duration, activities and have to fill the smart contact form. The smart contact agent machine is user-friendly and anyone can easily understand it. After the smart contact is outlined with all requirements, then Infleum conducts evaluation and compensation rewards will be given with fair standards. With this everyone's needs are fulfilled from creators, providers, bloggers and consumers with satisfaction.
Infleum is a blockchain powered brand publishing platform where DAAPs provide support in every stage of the value chain. INFLEUM tokens are used as a payment mode in every operations of the platform. Infleum has developed a Proof of Influence (PoI) process to measure the level of user contribution in the platform.
Competitive comparison
ICO structure
• Token ticker: IFUM
• Total sales volume: 900.000.000
• Token issue volume: 3.000.000.000
• Softcap: 3.000.000
• Hardcap: 18.000.000
• Token Price: $0.02
• Public she end date: 30th November
• Minimum investment: 0.1 ETH
Token distribution
Roadmap
Conclusion
Infleum is committed to provide a collaborated support for businesses/startups to drive them towards growth and to maximize their profits. Infleum platform provide blockchain based solutions and helps in marketing/advertising, which multiples companies growth and profit. Infleum's brand publishing provide positive impression about company in people's mind, which multiples their sales. It is a very promising project to invest.
Learn more about Icechain:
Website: http://infleum.io
Read Whitepaper: https://infleum.io/wp-content/uploads/2018/08/INFLEUM_Whitepaper_eng_v.1.8.pdf
Telegram: https://t.me/infleum_official_EN
Facebook: https://www.facebook.com/InfleumOfficial
Twitter: https://twitter.com/infleum
Medium: https://medium.com/infleum
Steemit: https://steemit.com/@infleum/
Reddit: https://www.reddit.com/user/infleum
YouTube: https://www.youtube.com/channel/UC4jK5jP_JJJzjHD4ovXSXgA
About Author:
Bitcointalk username: Abhijeetcg
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1676105;sa=summary
ETH address: 0x96e95a1F40cf5a50178053740ADE18046815362d
