Recent mobile penetration into billions of lives triggered the exponential growth of digital advertising and inevitable interaction by users. It gave a start to creative ways of engaging a user with various types of Ads including annoying and irrelevant campaigns. Traditional business model of companies and publishers showcasing Ads on services is to provide free service or a platform in exchange for revenue from Ads coming from personal data of users.
Users of such platforms are considered to be a product which is then monetized through Advertising business model. Lately innovations in technology and business concepts have given a rise to unconventional methods of engaging users with advertisement. The concept of sharing economy and latest ICT innovations enabled users to earn monetary benefits from engaging with digital advertisement.
Various business models became successful including lock screen advertising, web browsers embedded advertising, survey-ads, in-game ads, and all of these services reward users with monetary incentives for particular set of actions, be it simply using an app, watching ads while playing a game, answering a survey within the app or browsing internet with dedicated browser and getting rewarded for that.
Innovating the way how users interact with Ads and increasing the value of quality interaction which eventually leads to a better and positive brand recognition will democratize and transparentize the digital Ad industry for both users and advertisers. Adblockchain is on the mission of making this vision come true with the help of latest technological advancements such as Blockchain.
To find out more about Adblockchain and TAD Token refer to Adblockchain and read the White paper.