Good day everyone,i would be writing about the ACA NETWORK ,The ACA Network employs blockchain technology to create a next-generation online ad serving platform.Their goal is to make all online ad trafficking transparent and fair, maximizing the interests of both advertisers and advertising media.Today i would be writing on the following;
A) WHAT IS ACA NETWORK?
B) FEATURES
WHAT IS ACA NETWORK?
The ACA Network employs blockchain technology to create a next-generation online ad serving platform.Their goal is to make all online ad trafficking transparent and fair, maximizing the interests of both advertisers and advertising media.
Since the end of the 20th century, when online advertising began establishing itself as a means of advertising, various technological advances have improved the fidelity of ad trafficking technology. These advances in turn led to the growth of the online advertising market; in recent years, it has seen an annualized average growth rate of 20%, and continues growing further still. The global online advertising market in 2018 is valued to exceed over 281B USD, and it will likely continue growing.
However, the online advertising sector faces challenges both from the point of view of advertisers and media operators. Advertisers face the serious issue of ad fraud. Ad fraud is when mechanical means such as “bots” are used to make it appear as though ads have been served, causing advertisers to waste unnecessary expenses on non-existent ads. Losses owing to ad fraud are estimated to reach 19B USD in 2018. This represents a waste of 7% of all funds going into the online ad market.
Furthermore, from the point of view of advertising media, the intermediary margins charged by ad agencies that are parties to online ad deals are exploitative and borderline fraudulent. This is because online ad agencies are allowed to freely adjust, at their own discretion, the unit price (CPC/CPI) of an ad served. It would be no exaggeration to say that media outlets today are entirely at the mercy of online ad agencies. These problems are caused by the fact that the online ad market is completely opaque. By employing blockchain technology, the ACA Network resolves these issues. They are building an online ad trading platform that is beneficial to both advertisers and advertising media. Today’s online ad space is poised for change, thanks to the emergence of blockchain technology.
What they Want to Achieve with ACA Network Using blockchain technology?
ACA Network will bring innovation to the black box that is the online advertising industry. The ACA Network advertising platform is composed of three elements: the ACA-AMS advertising control system, the ACA-EX automatic matching exchange, and the ACA-NET advertising network and SDK. With this blockchain-utilising platform, they will shine a light on previously obscure knowledge, disrupting the existing online advertising industry.
FEATURES
Features Of The ACA Network
The ACA Network plan to use the appropriate tools for use in order to increase the advertising capabilities of their users:
A. Ethereum Smart Contract for Securing Safe and Fair Deals
B. Advertising management system ACA (ACA-AMS) dApp for convenient communication between advertisers and advertising groups
C. Advertising exchange ACA (ACA-EX) to help in the coordination of advertising banners and advertising media.
D. Advertising network ACA SDK (ACA-NET) for distribution of advertising on various devices, such as mobile, web applications and applications for smartphones.
THANKS FOR READING.
To know more about this project;
visit the website: https://aca.network/
join the telegram group: https://t.me/acanetwork
whitepaper link: https://aca.network/documents/aca_whitepaper.pdf
my bitcointalk link: http://bitcointalk.org/index.php?action=profile;u=1070043
facebook link: https://www.facebook.com/acanetworkofficial
twitter link: https://twitter.com/ACANetwork_io
ANN thread link: https://bitcointalk.org/index.php?topic=3299226.0
refferal link : https://tokensale.aca.network/signup/2234505219