Good day everyone,i would be writing about the ZODIAQ PLATFORM,Blockchain platform for the implementation of settlement, guarantee and clearing operations. Open banking. Licensed for banking services both in fiat and digital currencies.Today i would be writing on the following;
A) WHAT IS ZODIAQ ?
B) MARKETING MODEL
WHAT IS ZODIAQ?
ZODIAQ system bank will enable opening a settlement account, both for an individual and a legal entity. We will provide a possibility of managing different accounts (individuals/legal entities) from one personal account. In your personal account, you will see an intuitive navigation system that will provide almost instant switching between various fiat and crypto-accounts. Each of them will have its own unique number. The settlement account of a crypto-bank will be provided with all the capabilities of a fiat-account, but in terms of different currencies. The user of the account in ZODIAQ receives an opportunity to pay bills, goods and services, exchange currency, at any time, getting current information on the exchange rate.
ZODIAQ platform allows you switching between your products.
Presumably, users will be offered several options of keeping (minimum package/medium/advanced) and, accordingly, different bank fees for opening an account and a different monthly fee. You will be able to choose the currency to debit a commission, and you will also be able to set a priority for debiting a crypto-currency when paying with a bank card. Any client receives all these opportunities via remote service.
Payment Initiation Services Provider (PISP) and services for aggregation of payment information (Account Information Service Providers - AISP) in the legal field. Payment Initiation Services Provider (PISP) plays the role of an intermediary between the seller of goods and services and the client’s bank in which he/she has an account. In fact, they provide an interface for preparation, certification and transfer of orders for the transfer of funds on behalf of the client. Account Information Service Providers (AISP) shall receive, on behalf of the client, the information about the accounts, tools and services of the consumer in different banks.
Further, the service can analyze the data and provide the client with a report on his/her personal finances, as well as give recommendations on more effective management of credit limits, savings, etc. AISP can also provide the information received to third parties (for example, in order to assess the borrower’s solvency).
MARKETING MODEL
The marketing strategy, as part of the overall development strategy, aims to increase market share, attract users, increase frequency and scope of use of services, increase brand awareness and customers’
loyalty. Active users of crypto-currencies and related services are the core of the target audience, while the task is to make the service so simple and intuitive that people who do not have experience in this area could easily start using services of ZODIAQ. In terms of products, a diversification strategy is proposed. A continuous process of monitoring demand, testing, developing new products and putting them on the market is most consistent with the business idea
of a single center from which the user could perform any required operations. The product matrix will be established with a slight overlap in terms of functions, but excluding absorption of the audience segment of
one product by another.
In other words, at the junction of the sets of demands inherent for every group, the user should have an option of more than one product and a smooth transfer to another category. In parallel with release of new products, existing products will also continue to evolve. Using Customer journey, UX research and other modern techniques will allow optimizing both experience of using the product in general, and process of interaction with the service, in particular. A special attention to the details on the user’s requests is a
key factor in creating any leading product. Primary attraction of consumers and increasing brand awareness will
occur due to media activity in the information space. An advertising campaign will be developed and held for every product, as soon as it is ready to enter the market.
Explanatory video:
THANKS FOR READING
To know more about this platform:
Website : https://zodiaq.io/
my bitcointalk link: bitcointalk.org/index.php?action=profile;u=1070043
ANN Thread : https://bitcointalk.org/index.php?topic=3411516.0
Whitepaper : https://zodiaq.io/file/ZODIAQ_WP.pdf
Telegram : https://t.me/zodiaq_group
Twitter : https://twitter.com/zodiaq_io
Facebook : https://www.facebook.com/ZodiaqCorp/