A Decentralized Marketing Ecosystem- VEXANIUM

According to research, blockchain technology is one of the emerging technologies set to disrupt the society. Pundits have further predicted that blockchain technology will disrupt several sectors globally such as healthcare, banking, real estate, e-commerce, voting, gaming, education, cyber-security etc. This is due to the fact that blockchain is a distributed and encrypted digital ledger that provides a decentralized, swift and transparent means for transactions while maintaining high-level security. This emergence of blockchain has further led to the appreciation of cryptocurrencies.

Having realized the potential of blockchain technologies, several companies have tried to leverage on the technology to enhance their business operations and incorporate it into their everyday life. Due to this, there's been a massive development in the blockchain sector as several blockchain companies are trying to leverage on the advantages and disadvantages of the blockchain different generations (1.0, 2.0, 3.0) to provide a blockchain based business integration that is usable for several real-life business scenarios.

Taking a deeper look at the traditional marketing sector, the current model is centralized and not highly efficient. For example, data on marketing platforms is stored on centralized servers and only the owner of the server has access to it, which in turn could lead to data silos. Also, merchants pay huge sums of money just to advertise their products and consumers find it pretty difficult to make use of their vouchers or redeem coupons. In addition, it has been observed that retailers are unable to design tailored vouchers and coupons for their customers. These issues have further limited the growth of the marketing ecosystem.

Having realized the challenges with the traditional marketing ecosystem, it is also discouraging to know that start-up blockchain firms also face a similar issue when trying to launch their product and conduct Initial Coin Offering. For example, they rely on platforms such as Facebook and twitter e.t.c., and due to the fact most of these platforms recently placed a ban on ICO marketing, start-up blockchain firms find it difficult to do an extensive marketing. Even existing blockchain projects that are in the post-ICO stage also find it hard to do extensive marketing to entice prospective clients. Most of these blockchain firms have now resorted to using airdrops as a way of reaching out to customers, but the cons associated with airdrop is that they also require media influencers.

Having identified these current issues, Vexanium aims to leverage on blockchain technology to address the current issues being faced by retailers and consumers in the traditional marketing sector and companies in the blockchain sector. Vexanium aims to provide a decentralized and transparent marketing ecosystem that will enable participants to seamlessly market their products without the need for a middleman.

Vexanium aims to provide an ecosystem whereby retailers can tokenize their rewards and vouchers and blockchain firms can easily reach their prospective set audience through decentralized airdrop campaigns.

VEXANIUM Ecosystem
Below are the features of the Vexanium ecosystem.

VEXM Generator: One of the most enticing parts of the Vexanium platform. It gives merchants the capacity to generate their own tokenized voucher (VEXM). This is done by using the VEXM generator template with customizable features. All the data will be recorded on the Vexanium blockchain for transparency and can be viewed using the VEXplorer.

VEXplorer: The VEXplorer is the component that enables users to view the history and detailed information about transactions on the blockchain. In addition, it provides users with a blockchain browser that will enable them conduct searches, API and monitor transactions on the blockchain.

**VExchange **: The exchange is the section where users can trade their VEX tokens and all VEXM tokens. It's a crypto-crypto exchange that is built on the Achain protocol in order to enable interoperability and ensure secure and firm platform. In addition, the exchange will leverage on the high speed of 1000 TPS being coupled with lower transaction fees being utilized by Achain.

Vexanium Use Cases

Generation of Merchant: TokenVexanium has been operating for several years with over 1,100,000 users in Indonesia and other countries.

Token Airdrop: This will enable companies to create airdrop campaigns to reach their set audience in order to acquire new customers base and also rewards existing ones using the VEX token.

Redemption of Token: Consumers get a discount to buy the product in any shop around their location by using VEX token.

Airdrop Campaign: Blockchain startups that are in the ICO stage can utilize the airdrop campaign on the Vexanium platform to market their product. Also, existing blockchain companies seeking to reach their set audience can also make use of the decentralized airdrop campaign.

Token

The Vexanium token(VEX) will be issued in the form of an ATP Standard token. It will function as a multi-utility token that will be used to fuel the platform.

Total Supply: 1,000,000,000
Token symbol: VEX
Platform: Achain
Hard Cap: 20,000 ETH
Current price: 1 ETH = 20,000

Team

Team

Kindly visit https://www.vexanium.com/ for more information.
Whitepaper: https://www.vexanium.com/files/whitepaper-vexanium-english.pdf
Telegram: https://t.me/vexaniumcom
Twitter: https://twitter.com/vexanium
Medium: https://medium.com/@vexanium

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