Of recent, there has been a fast growth of online and mobile commerce. However, the offline market has not really been up to speed as a result of time and energy involved in spreading new technology.
Over the years, online and mobile commerce markets have grown very fast. In fact, a recent study by AT Kearney revealed that 90% of most retail spending by consumers in America was done in offline stores. This points to one revelation – people are still spending their money in physical stores.
As a result of this, the core online giant stores are beginning to see the potentials of offline businesses. This is revealed in Amazon’s taking over of Whole Foods. Asides, this was not only adopted by companies in America, Asian companies like Alibaba has also joined the trend.
There are however issues with the offline markets which was not the same with online commerce. In the online business world for instance, identifying consumer data can be easily picked out. This helps the business to track how effective their advertising campaign is. With the offline market however, this is a pretty difficult issue. The reason is that consumers come from different angles and cannot be combined.
When marketing is done as well, it is usually conducted with mediums that allow for a large number of consumers. As a result of this, there is a massive fee based on the viewer base. However, without respect to the high marketing cost, there is no way of judging how effective the advert was or how many people viewed it. Also, the number of channels with a large consumer base is few thus; consumers have to rely on the available ones. Due to this, most offline market are constricted to ancient advertising methods like handing out flyers. This means of advert is not only less effective but also has no way by which the progress can be tracked.
Another problem identified was that consumers have no control over their data. As a result, millions of consumers have their data at the mercy of the data holding companies. Another side effect is that this companies use the data of innocent people to generate money without their consent. This is because most consumers hardly read the terms and conditions when signing up for new services.
And also, too many coupons exist that customers have to manage offline. Many offline stores are into paper coupons in which most of the times are left unused. While online stores have various apps that help manage their coupons, it is still not convenient for most customers. In short, the offline commerce sector is greatly disrupted by technology.
This is what the Carry team seeks to address. With the introduction of blockchain technology, all the challenges identified above as will be addressed which will offer more benefits to participants.
With the use of blockchain technology, the Carry Team aims to revolutionize the offline commerce market and solve the above issues. The Carry Team over the years has gathered experience in conducting business in the offline market. The team has strategized on ways to resolve the downsides of the offline domain via engaging in the following:
- Making available a system for merchants to know about their customers and relate with them.
- Giving consumers the ability to control their payment data and also get money on the information they supply.
- Proffer a better channel of advertising that is effective and clear.
Carry protocol is a platform that links merchants and consumers with the help of blockchain. It is pertinent to hope that the consumers and the merchants are the core of the system in the Carry protocol. They will use the carry protocol to interact and relate in many ways.
Most merchants find a way to give loyalty to customers as a form of encouragement. The Carry Protocol achieves this by making available branded tokens for every merchant. Most times, branded tokens give consumers the opportunity to goods, services and many other fringe benefits
Branded tokens can also be used as a form of advertisement. Advertisers can process data stored on blockchain, and get access to customers that fill their business needs. On the Carry protocols, advertisers are usually sent in the form of branded tokens. The branded tokens can serve as a coupon to be used at other times.
The carry tokens are given to develop the Carry protocol and develop the ecosystem. Many people are invited to take part in the token generation event by giving out cryptocurrency. The exchange rate will be agreed on via announcements.
Timeline/Conclusion
The projection for the project is that the Token Generation Event will be completed by the third quarter of 2018. The fourth quarter of 2018 will also see to the development of core components that will launch the Testnets. The main aim is to develop the system and have it for public use by the second half of 2019. This will see to the launch of Mainnet and basic API for third party participation.
The founding members of spoqa will form the early members of the Carry team. Thus, the Carry team will enjoy full support of the Spoqa community. In other words, the first key partner company for the Carry Protocol will be spoqa. Carry is however committed to giving fair treatment to all its members. To learn more about Carry Protocol, you can click on any of these links; website, whitepaper, telegram, twitter, facebook