Developers of mobile applications are trying to create truly useful and quality products. However, their work is often hindered by the large competition in the market for smartphone applications and the complexity of their monetization. This is where Swipe platform comes to help developers. Swipe, which intends to improve the creation and monetization of mobile applications using blocking technology. For users, it will be possible to safely share their personal data, while receiving bonuses from the platform for helping to develop it.

What is Swipe?

On the platform, the data will be monetized according to a new progressive system. Unlike traditional centralized schemes that work opaque and closed, the Swipe platform will become a more efficient solution.

Main features of Swipe:

• open source;

• Users do not lose control over their personal information and its exchange, remaining in anonymous mode;

• Double encryption;

• intellectual contracts for the registration and distribution of data on transparent algorithms.

The platform will create its own set of advertising mechanisms for developers of mobile applications. Software development kit (SDK) will allow to store and distribute data, thus it is favorable interacting with users. The work of the platform will ensure transparent and honest data monetization.

How this work.

SWIPE will create a database that will be analyzed and constantly updated.According to the developers’ idea, companies will be able to share the information they have collected among themselves,and thus to achieve the most productive cooperation.

All data received from companies and users will be controlled by special agreements and smart contracts.This will increase security and confidence in the ecosystem.

Based on all the collected data, a set of unique content for each user will be created. Targeting advertising will become more interesting and more targeted than before.

For all the useful activities, whether it is providing useful information, viewing advertising, etc. the platform will reward its participant with SWIPE tokens.

Problems Faced Today

The problems faced by the data monetization sector are the lack of incentives and trust between users and buyers or among users. The absence of a comprehensive model is also an issue that requires tackling. Today’s centralized intermediaries act as a trusted party but this model lacks transparency. Typically data is shared without user consent and is often flawed due to incomplete profiles. Users are not rewarded for contributions which makes them hesitant.

Proposed Solution

Swipe network is a decentralized platform based on smart contracts that aggregate and analyses data across a collection of apps. It addresses most major concerns of the sector by providing incentives to users, transparency, privacy, and security.

Swipe Brain is a data analytics platform built as a hybrid model of on-chain off-chain architecture that aims to build a platform where everyone can trade data fairly. It utilizes the blockchain to record transactions, manage lifecycles, distribute revenue and implement governance logic using smart contracts. Based on these rules Swipe Tokens are distributed among users.

Swipe Network when compared to its competitors is fair, transparent, possesses engaging, personalized and rewarding content, and gives total control to users.

What do users and developers face with?

When a user enters to application,it necessarily starts working on the issuance of advertisements.You may not notice this,because you are accustomed to seeing them so much that you no longer pay attention.

Meanwhile-this channel is very strong interaction between developers and users, because in this way developer will be able to manage advertising and the user will report that he is interested.

Now advertising in applications is more repulsive and doesn’t cause interest.SWIPE propose to solve this problem by subjecting all incoming data and user behaviour to a through analysis.Thus,the developers plan to get rid of the avalanche ad filling of mobile applications.

Agree,it will more interesting if you enter to an application you will see a really interesting ad message that you want to see.

The main tasks of SWIPE are to develop an advanced analysis of user behavior and use these data for better marketing.The range of studies will also include networks and types of devices,as well as profile data of users.

How will SWIPE improve our life?

All data received from companies and users will be controlled by special agreements and smart contracts.This will increase security and confidence in the ecosystem.

Based on all the collected data, a set of unique content for each user will be created. Targeting advertising will become more interesting and more targeted than before.

For all the useful activities, whether it is providing useful information, viewing advertising, etc. the platform will reward its participant with SWIPE tokens.

Use of blockchain and SWIPE token

As it has been mentioned, modern data monetization model can be changed for the better, if it’s based on the principle of transparency and fairness. Thanks to the blockchain, access to personal data can be totally controlled, and both contributors get fairly incentivized for sharing. Besides, blockchain enables proper encryption and guarantees absolute safety and integrity of data.

What about SWIPE tokens? They are used to reward users and companies in need of data, but this is not the only role they play. All stakeholders of the network can use the tokens to get access to some privileges and discounts on the platform. After the ICO, some part of tokens will be frozen to be later used for development and growth of the platform.

Team

Clifford Lim
Executive director
Clifford has ten years of experience in managing business transactions.He managed purchases in IBM and Lenovo.Andrew Marchen
Technical director
Experienced businessman and architect of ICT.Acting adviser of various startups.He works in a social,financial and market environment.Kuay Chong Sean
CSO
Kuay has more than a decade of experience in startups and MNC,including product management and strategic business development in innovation and analytical data.He has a master’s degree in software and networking from Nanyang Technological University (NTU),Singapore
Iyan Waer
COO
He is a seasoned technologist with experience working in the company’s roadmap charts.He has experience in the product promotion worldwide and in different nationalities.

Roadplan

Development prospects

Mobile phones are changing every day and complement our way of life with applications and other tools. Revenues from the most popular applications have exceeded 85 billion dollars, but companies and developers still face problems in terms of understanding users and monetizing applications. SWIPE is the first and the most confident project, which already from the start surprises users.

Considering the number of advantages and features, the SWIPE block-platform can become the most useful platform at the moment. The decentralization of the data will provide a more complete picture of the user, about his past transactions. Transparency of actions will avoid fraud during monetization and data exchange. Users will appreciate the fair distribution of awards. An excellent feature of the platform is the introduction of its own interesting content by users. At the right time and in the right place, anyone can make an adjustment to the content. In turn, the developers of the application will be content with the reward for participating in advertising and data exchange.

Conclusion

The project deserves attention. Although he has not yet built an ICO plan, this is compensated not only by the team and several important features, but also by partners who accurately see the development potential of this site. Given the number of experienced team members, problems with the project will be solved almost instantly. It remains only to wait for the moment when the SWIPE platform will be put into operation.