The Universal Reward Protocol is a project that promises reward to users for shopping online. It is a platform that rewards retailers for various sort of behavior like writing review, mere visiting a store and buying a product.
One of the surviving strategy for online retailers is data collection. With data collection is of utmost importance to physical retailers that have lost touch in understanding shopper’s preference.
Thus, a shopper that agrees to share his data with the platform will be rewarded with tokens, while the platform uses the data to improve their servides to suit customer’s need. Through exclusive services and many other personalized services, shoppers can redeem their earned URP tokens. With the introduction of the Universal Reward Protocol, users have a full control of their data making them enjoy personalized services.
Aspects of Universal Reward Protocol:
Shoppers are Rewarded: On sharing simple information (location of sale, point of sale, type of purchases) with the retailer, you earn ERP tokens
Data Security and Transparency: The Universal Reward Protocol makes use of the blockchain network. Thus, you are in control of your data while you are furnished with offers that suit your taste.
Universal Digital Wallet: There is a digital wallet on the Universal Reward Protocol platform with which users can check their rewards anytime. It’s like a setting to adjust the privacy information and also check wallet balance.
Distributed Data Storage: On the Universal Reward Protocol platform, the decision of who gets access to a user’s data lies with the user.
Uses IoT Technology: Users can get detailed information on their shopping habits since the platform uses blockchain technology with IoT technology together. Asides, the data are encrypted hence protected from hackers.
The Universal Reward Protocol: How Does It Work?
The URP is a based on the blockchain platform which is like an overarching infrastructure meant for dApps to examine the behaviors of shoppers. With the use of smart contracts, retailers set standards for what is expected of a user to qualify for a reward – the proof of behavior. Each decentralized app on the Universal Reward Protocol platform gives the behavior it can satisfy by producing the proof of behavior.
The URP token Utility
Shoppers will be rewarded with the URP token. This is however determined by the campaign they chose to take part in. All URP tokens can be exchanged for gifts, discounts and premium service on the network.
The URP token is like a reward program to encourage shoppers to fulfill some basic needs. It is a universal reward since it is redeemable with all retailers present on the Universal Reward Protocol platform
The name of the token is called URP with a total supply set at 600 million. It is the ERC 20 type with 1 URP equals 0.1 EUR. The soft and hard cap is placed at 5 million EUR and 20 million EUR respectively.
Leadership Team
The brain behind the Universal Reward Protocol contains alumni from UC Berkeley and Ecole Polytechnique.
The chief Operating officer is Thomas Wolf, the Regional Director Europe of Catalina Marketing. The team is increasing with veteran entrepreneurs of ample experience in their respective field.
Token Information:
Token Name: URP
Total Supply: 600,000,000
Token Price: 0.1EUR
Type: ERC 20
Soft cap 5,000,000 EUR
Hard cap 20,000,000 EUR
Token Allocation:
• Token Sale - 40%
• Reserve - 35%
• Founding Team – 15%
• Advisors - 5%
• Incentive Programme - 5%
The Team
The Advisors
For more information about Universal Reward Network, visit the following useful links:
Website: https://rewardprotocol.com
Whitepaper: https://rewardprotocol.com/wp-content/uploads/URP_Whitepaper_VL3.pdf
Telegram: https://t.me/UniversalRewardProtocolOfficial
Twitter: https://twitter.com/RewardProtocol
Facebook: https://www.facebook.com/Unitedfans-182663395666593/
ANN: https://bitcointalk.org/index.php?topic=4446716
BTT: https://bitcointalk.org/index.php?action=profile;u=2077261
Bounty0x Username: Folorunsho15
Thanks for the post, foley.
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"The URP token is like a reward program to encourage shoppers to fulfill some basic needs."
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Well written
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This project is just awesome. I love their concept.
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Well articulated, rewarding shoppers that use this protocol will further give the token more value and mass adoption within a short period of time
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Rewarding shoppers for a simple interaction by sharing their informations is a good signs of transparency from Universal Reward Protocol project.
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Finally a project that will ensure that retailers are not just rewarded, shoppers are rewarded as well. Great article.
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