There has long been a need for blockchain based, cryptocurrency platforms that enable companies to support and reward their loyal customers. With the increasing popularity of cryptographic currency and the blockchain world, there has been a gap in the market for a platform that will comprehensively and cohesively assist companies in the process of regarding the customer who remains loyal to them. As we all know, with rewards comes increased loyalty, and so an application and platform that supports this notion are very much needed. This is where the Mobilebridge Momentum platform neatly steps in.
It has long been recognised that there is a requirement for loyalty programs within company schemes, essential for retailers, to reward their customer base. A study showed that 94.4% of consumers would use a mobile wallet facility more frequently if there was the capacity to earn and redeem loyalty points within the digital currency format with any and every transaction they participated in. The Mobilebridge Momentum platform has seen this market, and grasped it with both hands, utilising the very best blockchain based technology to ensure that each brand can operate within the technology to have their own cryptocurrency, available and immediate without token exchange features, essential for the adoption of the predominantly mainstream forums.
Put simply, Mobilebridge Momentum will allow companies the ability to be able to create a token-based incentive, backing up their reward scheme, fueled by a huge globally accessible data network – essential for understanding each individual customer database, and thus the ability to tailor make a reward scheme to each customer. The protocol also allows for companies to reward customers with cryptocurrency tokens, or discounts, or indeed any incentive that the company sees fit to match with their customer database. This also leads to customers being able to collect and reap the benefits from crypto-based rewards in such a way that is suitable to them personally.
As with all blockchain technology, the data assimilated on the platform will be stored on a completely transparent and decentralized ecosystem, completely controlled by the user themselves. This reiterates the incredibly secure and safe element of blockchain technology. There is a huge need for marketing platforms that don’t rely on traditional, paper-based, Fiat governed formats. These old style formats often run into huge issues with customers tiring of repetitive, ineffective marketing ploys, especially seen where customers are disappointed and wary of partaking in any data sharing campaigns, due to trust and loyalty issues. Previous marketing campaigns have seen customers data shared when perhaps customers haven't explicitly provided permission, thus decreasing the confidence and trust customers have in the marketing world. Mobilebridge Momentum seeks to end this, and their coherent platform certainly does just this.
Mobilebridge Momentum has already been utilised by some very big name companies, Burger King, Pirelli, Volkswagen amongst others are all big brand companies who have successfully used the Mobilebridge Momentum protocol. Customers of these companies have been drawn into increased brand loyalty thanks to the efficiency of the p[latform, and the fact that the utilisation of the data provided is extremely secure and transparent, and controlled by the consumer.
Simply, consumers want value, transparency and security for any and all of the data they provide to companies. They want the rewards that data sharing and marketplace participation can offer, but in such a way that they are controlling the issue. Consumers also want the freedom to be able to control the way in which they utilise and use their rewards. The Mobilebridge Momentum platform does just this – by creating a decentralized multi-faceted wallet, the consumer can exchange the reward token they have received from on company, simply and transparently into another companies cryptocurrency, allowing them to spend their tokens in the way they wish, but still reaping the rewards from the companies they have been loyal too. This will also benefit the company too, as the token exchange rate will have benefits for the companies too, and the increased loyalty from the consumer will only increase their marketplace presence.
It is wonderful to see a platform that is rewriting the way in which the marketing world exists, utilising the very mobile-centric word in which we live in, and increasing the way in which companies and consumers a=can interact and reward each other. The platform captures what they term as the ‘mobile moments’ meaning that they are able to comprehensively complete ‘situation based analysis’, enabling them to ‘craft the experience’ – personalising the experience for the user and consumer, ‘incentivise two-way actions’ leading to ‘building conversations’ and through all of this, weaving a detailed and in-depth way in which the consumer can participate in a loyalty scheme, and the way in which a company can utilise the information garnered from the interactions.
A decentralized 1:1 blockchain driven marketing platform will solve the age-old conundrum of decreasing loyalty and mistrust of companies that need to utilise customer data. The value of consumer interaction is incredibly high, and Mobilebridge Momentum is fast utilising this to its best ability. Increased internet presence of consumers means that the detail levels of marketing data available are ever increasing, and the Mobilebridge Momentum platform expertly analyses and processes this information to the companies and consumers best interests. The ecosystem surrounding this protocol is well thought out, and incredibly in-depth with its security and transparency protocols. Consumers and companies both benefit from the rewards that the platform offers because as we have already seen, with increased loyalty, comes higher profit.
For any blockchain enthusiast, looking at the Mobilebridge Momentum protocol is like a fresh breath of air, the architecture of this protocol is incredibly flexible, utilising a 100% cloud-based, B2B SaaS platform – ensuring the highest levels of security and transparency. The Token, the Mobilebridge Momentum Token will not only operate as a reward ‘loyalty’ token but also be a gateway’ token, for other branded reward and loyalty tokens. The wallet facility will also operate as a platform payment currency feature, allowing a decentralised digital currency through cryptocurrency to be able to increase value and reward to users.
It is a pleasure to see a platform that is single-handedly transforming the marketing paradigm, to enable customers and companies alike to be able to reap the highest rewards and benefits. The fact that the protocol also encourages industry collaborations will only benefit the way in which blockchain technology is viewed and used, increasing profitability and loyalty at the same time. This platform truly is revolutionising the way in which blockchain technology can support and improve the marketing world.
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Article written by frankiemalton
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