PODMINERS! A blockchain based platform to express your views and promote your brand.

Digital advertisement vs Podcast advertisement.

Technological advancements have to come to better the world. For a fact, digital media is taking over the conventional media in almost every field, and it is contributing to the overall growth of numerous industries.

When it comes to advertising, advertisers are tending to lean on digital advertisements. While this is the ultimate advertising channel, it is plagued with some issues, with the biggest one being ad frauds. This article will get you informed about ad frauds and how they could probably affect your business.

What is ad fraud?

This is a scam, where an ill-willed advertiser decides to fool innocent people to put their money on something not of any value. As a result, people who had no idea that they were being scammed end up losing their hard-earned money. From a consumer’s point of view, and ad fraud would be described as the consumer paying for a good or service at a higher price than the one original one.

What are bots?

Internet bots are a software application that carries out tasks automatically over the internet. These tasks tend to be either simple or structurally repetitive which is usually done at an incredibly fast rate, surpassing human speed.

Now connecting the internet bots to advertisements, the issue comes from the network of infected computers referred to as botnets that imitate human activity. It is very hard to discover these botnets since it seems like a real human is viewing the ad.

Here are how digital advertisements are affecting your business.

There are statistics which show that forty-nine elite brands at a time suffered the issue of bots whereby a certain brand suffered a heavy blow after finding out that around 9% of their viewers were bots.To see the severity of this issue, this means that an average advertiser put ten million dollars down on an advertisement than no real person ever saw. It is clear that with the exponential growth of digital advertising, there is also continued growth of ad fraud.

The solution, podcast advertisement!

As a business owner, you can be able to easily deliver your ad to the right audience without having to spend huge amounts of money. Your ad can either be recorded by yourself, or you can hire a podcaster who has a wide audience reach to advertise for you. All you have to do is research to find the podcaster that is most relevant for your kind of business.

Podcast audience can listen to the shows at any time or place while carrying on with their daily activities. Thanks to the Podminers platform, business owners out there have the chance to have access to podcasts on a platform that thrives on blockchain. This means the process to advertise will be much more secure, transparent and fast, all of which are qualities of blockchain.

CONCLUSION.

The next you are looking to advertise your business, you will have access to podcasts on Podminers, and thus your experience will overall be improved. As much as digital advertisement is slowly taking over other traditional channels, it is important that one remains careful. I would highly recommend that every business owner looking to advertise turns to podcasts on the Podminer’s platform once it has been fully implemented.

🔗 WEBSITE: http://ico.podminers.com
🔗 TELEGRAM: http://t.me/podminers
🔗 WHITEPAPER: http://ico.podminers.com/content/whitepaper.pdf
🔗 BITCOINTALK: https://bitcointalk.org/index.php?topic=5183955.0
🔗 FACEBOOK: https://www.facebook.com/podminers/
🔗 TWITTER: https://twitter.com/PodMiners
🔗 MEDIUM: https://medium.com/podminers
🔗 REDDIT: https://www.reddit.com/r/PodMiners/
🔗 LINKEDIN: https://www.linkedin.com/company/podminers/
🔗 INSTAGRAM: https://www.instagram.com/podminers_official/

══════════════════════════════════

★ Author: jamesndungu1
★ BitcoinTalk Profile: https://bitcointalk.org/index.php?action=profile;u=1856049
★ All Images credited to PODMINERS WEBSITE