It is nice to see Hyundai making steps in this space, though do they really need an ICO to raise cash for this? Also, comparing this to IOTA is not an apples/apples comparison, as IOTA is not intended for a 'digital cash' use case.
Lastly: what is up with the 3 almost identical responses in this thread below, they are almost copied and worded only so slightly different from each other. Comment-bots?