IOU - The True P2P e-Commerce Loyalty Platform on Blockchain

INTRODUCTION

Since the emergence of blockchain technology in 2008 when Satoshi Nakamoto introduced bitcoin, there have been rigorous efforts to apply the blockchain to several aspects of the global business process, Blockchain technology has been described as having the potential to disrupt many industries with a low-cost transaction, immutability, and enhanced security. In the years that have followed, many other blockchain implementations have been developed with each one exhibiting unique features tailored to specific use-cases.

Blockchain has made it possible to issue just about any asset via a distributed ledger framework. With the aid of cryptocurrency tokens, these assets can be given economic value in order to initiate and validate several transactional processes. Several on-chain protocols have been developed by a number of startups and established companies alike in order to create blockchain-based solutions.

ADVANTAGES OF BLOCKCHAIN IMPLEMENTATION

Decentralized Payment Processing

The payment processing framework for global commerce is based on a centralized system which requires the services of third-party authenticators. These third-party agents are responsible for ensuring the fidelity of the global payments system and they charge fees for their services. One of the fundamental philosophies behind the operation of the blockchain is the removal of these third-party agents and their associated cost of trust and replacing them with a robust, functioning distributed ledger payment framework.

Creating an Immutable System of Record

The blockchain is the first successful implementation of the distributed ledger framework. On public blockchains, the distributed ledger constitutes an immutable system of records that is available to all participants. The immutability of a blockchain ensures that it is tamper-proof.

Reducing Cost of Transaction

Payment processing remains the basic level of commerce but it is one that has not seen much in the way of evolution since the emergence of fintech protocols. Blockchain technology has the potential to disrupt commerce by causing a paradigm shift in the mechanism by which transactions are carried out. The fees charged by third-party actors and middlemen in the payment chain constitute a considerable portion of the cost of transactions. By eliminating the middlemen, the cost of transaction is materially diminished.

Enhanced Security

Operating on a multinational scale opens up any enterprise to the activities of hackers looking to breach the structural and functional integrity of the platform. Blockchain technology offers a robust security framework that makes it difficult for hackers to make an incursion into the platform. There is no central point of failure and hence no single point of entry for malicious digital attacks. This ensures the safety and security of the data collected by field agents and the payment processing network. that provides an accurate accounting for the entire platform.

As more technological advancements are uncovered, IOU reinvented the existing loyalty system to provide traders with flexibility, control and more benefits to ensure the highest level of customer satisfaction that might occur for marketing expenses incurred.

WHAT IS P2P?

The term “peer-to-peer” (P2P) refers to a class of systems and applications that employ distributed resources to perform a critical function in a decentralized manner.

WHAT IS E-COMMERCE?

E-Commerce or Electronics Commerce is a methodology of modern business, which addresses the need of business organizations, vendors and customers to reduce cost and improve the quality of goods and services while increasing the speed of delivery. E-commerce refers to the paperless exchange of business information using the following ways:

• Electronic Data Exchange (EDI)
•Electronic Mail (e-mail)
• Electronic Bulletin Boards
• Electronic Fund Transfer (EFT)
• Other Network-based technologies

WHAT IS P2P E-COMMERCE?

Peer-to-Peer (P2P) e-commerce businesses, over the last ten years, have become a mecca for the independent sellers and business alike. Those with a knack for knitting, jewelry design, or furniture making, have flooded platforms like Etsy, specifically, to sell their wares to the less crafty cohort on the Internet. It is a great concept, and thousands of beautiful pieces are created and shipped on a daily basis. If you are a crafty sort, you might be considering opening your own shop and offering your creations to the masses, and that’s great, but there are a few things you should know before you open shop to ensure your time is successful.

ABOUT IOU (The True P2P e-Commerce Loyalty Platform on Blockchain)

IOU seeks to reinvent the existing customer loyalty programs in a bid to offer more benefits, control, and flexibility to the merchants. Doing this will make it possible for the merchants to guarantee their clients the best possible consumer satisfaction levels. This will be in exchange for the marketing expenditures already incurred.

The loyalty system being proposed by IOU will make it possible for the business owners to build new interaction levels with their clientele. Additionally, they will also be able to provide an opportunity for their consumers to freely exchange the IOUs in their possession with other consumers. and here, each Consumer truly would become the “agent” targeting other Consumers on P2P exchange seeking to trade their acquired IOUs with other Consumers based on the need and value at the time of the transaction. Such approach allows merchants to obtain a stable influx of new customers and truly loyal customers.

Find a video presentation on IOU

IOU has formalized the preparation of its work with each CEO, CFO and COO (each, "Executive") by making a written agreement that formalizes their current work requirements. Such work agreements include restrictive agreements such as non-competition and non-solicitation clauses. The employment agreement also stipulates additional provisions by admiring termination, constructive termination, severance pay and alternative controls from the Executive, together with payments between 6 and 18 months of salary, bonuses and profits in the termination tournament within 12 months after the change of control.

IOU remains at the forefront of the fintech revolution that democratizes access to capital for small businesses. IOU expects to continue to develop mortgage origination and generate profits throughout 2018.

IOU closed the first quarter of 2018 with a adjusted large profit of $ 804,088, which excludes certain non-cash and non-recurring items, compared with two adjusted net losses of $ 0.7 million in the first quarter of 2017. Two $ 1.5 million two improvements in adjusted internet revenues basically caused by two $ 1 million minimizing provisions for mortgage losses as well as $ 0.6 million in reduced work costs in different quarters with the final year of the same duration and for two $ 0.1 million extend gross income.

The global trends in digital e-commerce

Total world population: 7,476 billion people.

Urbanization reaches 54%

Internet users: 3,773 billion.

Penetration is 50%

Social media active users: 2,789 billion.

Penetration reaches 37%

Unique mobile user: 4,997 billion.

Penetration is 66%

Active cellular social users: 2,549 billion.

Penetration reaches 34%

Benefits of the IOU E-commerce Blockchain Loyalty System Platform By unlocking promotional offers from merchants via blockchain, consumers and sellers are listed below:

Customer loyalty and retention

All IOU's obligations will be further developed into the Flagship Blockchain loyalty program for entrepreneurs. Therefore, sellers have access to an efficient and safe way to promote all their special offers to consumers.

Viral marketing

Customers are basically agents for traders. They can target other consumers on peer-to-peer exchanges to exchange the IOU they have with other consumers. This is something that will be based on the value and needs when the transaction is carried out. This is an approach that allows business operators to attract and maintain stable customer inflows.

IOU peer-to-peer exchange

This special exchange is one that is driven by market flexibility. Customers can safely purchase IOU offers from business owners with each purchase with specific conditions for promotional services or products, such as exchange requirements, limited quantities, and expiration dates.

This is a form of flexibility that might give consumers enough time to use their services or products. As an alternative, they also have enough time to exchange IOUs with those who might be interested in them in any location around the world.

IOUX TOKENS UTILIZATION - Token Sale and ICO Details

Merchants must pay 5% Gas fee in IOUX Tokens for every IOU offer issued for Consumers (in addition to the 5% Fee on any purchases made by other crypto currency, while purchases made by IOUX Tokens would be exempt). In exchange, to provide incentives for the IOUX Token holders every IOUX Token transaction would be granted additional 5% Discount to the Consumers. Additional 20 Loyalty Tokens would be given equally each time to both Merchants and Consumers after accumulating transactions of 1000 Tokens.

Merchant would also have an option to Guarantee the Service and issue refunds of payments if product or service offered by their IOU offers was not satisfactory. Thus additional IOUX Tokens would be escrowed until the completion of the term of the IOU Offer. During issuance of IOU offers, Merchants must agree to the Token Discount, Service Guarantee and Gas Fee Terms. This structure would ensure high utilization and demand of the IOUX Tokens.

IOUX TOKEN STRUCTURE

200,000,000 IOUX TOKENS

1 IOUX = $0.28

PRE-ICO 10,000,00040% + VOLUME BONUS

ICO 100,000,000

TOKENS SOLD BONUS,

TIME OF CROWD SALE BONUS,

VOLUME BONUS

Allocated for ICO and Private Sale. Company will burn unsold tokens and use 20% of e-commerce transaction fees on buy-back program to quarterly acquire IOUX tokens from listed exchanges and burn those re-purchased tokens.