Today’s e-commerce industry is growing at a rapid pace and global retail e-commerce sales are expected to reach $4.5 trillion by 2021. For most commercial businesses, cryptocurrency is becoming a preferred mode of transaction highlighted by its current cap of hundreds of billions and expected to rise to trillions. According to research, most of the finance and banking industry is expected to move to the blockchain and hence adoption rate of blockchain across all industries will increase in the coming years.

By Introducing the ARAW Token, the heart of the decentralised payment ecosystem powered by the Ethereum Blockchain, we are aiming to increase blockchain adoption for regular people across the world. The goal of the ARAW token is to be a part of everyone’s day-to-day online & in-store shopping.

Problem

Globally only around 5% of people associated with the blockchain and cryptocurrency due to one or multiple of below reasons;

• Fear: fear of scams and frauds. Fear of uncertainty
• Complacency: merchants don’t want to change the system which is already working for them.
• Regulations: regulations are not there. The government and lawmakers don’t see the potential of blockchain technology.
• Incomplete Solutions: the Blockchain user adoption rate is still meager because there are not enough complete solutions except Crypto Kitties!

Decision

ARAW is aiming to achieve similar result with blockchain technology where regular people around the world get accustomed using ARAW platform without needing to change their shopping behavior or understand the complexity of the blockchain technology.

ARAW Platform has two main verticals E-Commerce and Decentralised Payment seamlessly integrated. The Decentralised Payment is independent of E-Commerce channel which can be used for any business around the world to accept payments in the ARAW Token.

We have chosen the E-Commerce channel to fulfill our vision for below reasons;

• E-Commerce is a vastly used channel by the regular people all over the world which is the primary driver in fulfilling ARAW’s vision to make Blockchain Technology available to ordinary people around the world, so they can benefit from cryptocurrency out-of-the-box.
• The ARAW team has E-Commerce domain expertise and partnership with some of the industry leaders.

The ARAW Ecosystem — Core Components

• Araw Pay

Araw pay will be an open widget to accept payments in ARAW tokens with a click of a button from any website or business. We aim to provide seamless integration of Araw pay solutions in Araw mobile & web wallet, open API platform, and Araw e-commerce marketplace.

• ARAW Touch & Pay Card

ARAW’s ultimate goal is to make platform users to accustomed to using Araw touch & pay card for their daily shopping without needing them to understand the how it works under the hood!

• Araw Mobile Wallet

The seamless integration of Araw Mobile Wallet with Banking and cryptocurrency exchanges allow platform users to top-up or cashback ARAW tokens to their linked bank accounts and exchange ARAW tokens with other cryptocurrencies like BTC and ETH.

• Open API Platform

Plug & Play enterprise blockchain based E-Commerce Platform that can be up and running with a click of the button.

• Unified Reward System

ARAW’s vertical for merchants to reward their customers in ARAW tokens. The platform motivates regular customers to keep using ARAW E-Commerce for their daily shopping by sending them meaningful rewards converted from their ARAW tokens without needing them to do anything. ARAW platform and the team do all the hard work.

ICO

• Token Sale: 1 JULY – 30 AUG
• Ticker: ARAW
• Token type: ERC20
• ICO token price: 1 ARAW = $0.01
• Total tokens: 5,000,000,000
• Available for token sale: 3,500,000,000 (70%)
• Whitelist: YES (15 MAY – 30 JUNE )
• Know Your Customer (KYC): YES
• Pre-sale start date: 1 JULY
• Public sale start date: TBA
• Soft cap: 2,000,000 USD
• Hard cap: 25,000,000 USD
• Accepts: ETH

Token Distribution

Use of Funds

Conclusion

To conclude, the ARAW token ecosystem is designed to offer a lot of advantages and benefits to merchants, compared to the traditional e-commerce and payments solutions that have existed for decades. Our objective is to increase the ARAW to-ken adoption by merchants. Through our platform and the ARAW cryptocurrency, merchants can take advantage of a more convenient and economical service, while better engaging with their customers and increasing customer adoption and retention.

And you, my dear reader, I suggest you go for further review on the official website of the project and its media resources. All the necessary links you will find below:

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MY ACCOUNT