Hi! Kodak bankrupted a few years ago and currently only licensing their brand for royalties. They licensed it to Wenn digital (our competitors) that used to sell rights to paparazzi photos, and to a "bitcoin mining" machine called Kodak Kashminer which is 100% scam.

There's a major difference between us and Wenn/other competitors as of today - They all use the same buzzwords around "copyrights protection using the blockchain", which we and our advisors believe are mainly just empty words.

The blockchain doesn't have the capability to track usage of digital content. Crawlers and scrapers do, but they're around way before the blockchain. The blockchain isn't the only way to put a "time-stamp" on a photo, and time-stamping a photo on the blockchain doesn't prove that it's yours.
The blockchain cannot enforce rights, only the court can.

The blockchain can be used to register all the photos and all the licenses and become the public database for digital content - this is what's currently shared between us and our competitors.

On the other hand, even though the unlicensed use of photos is a big problem, creators have a much bigger problem today: Even when people are ready to pay for their photos, they get less than 15%. We're the only one focused on creating a competitive brand to Shutterstock and Getty.

And, we're the only one speaking about the way content marketplaces work, and how we change it.
When photographers sign up to Wemark they know they will always pay the same distribution fees they were signing up for.
This will be protected by smart contracts and this is one of strongest use cases we found to the blockchain for digital content, but currently, we're the only one mentioning that (as far as I know).