What Every Targeted Marketing Ad Wants To Tell You; What Blockchain Tech Will Disrupt

“Just buy it!” - Every online marketing company in the world tries different tactics to get that message across; through ad campaigns, clickbaits, telecalling, email marketing and so on.
Current marketing strategies have us sharing every bit of information about ourselves online. The information is used to sum up the number of users of a particular product or service, or for targeted marketing. As annoying as it sounds, the Privacy Paradox – according to Mary Meeker – shows that customers can get personalized services only when they reveal personal information about themselves.
Recent studies show that millennials aren’t too mad about the sharing process. The reason? As long as we get something we really want, we don’t care about the information we share on an app or a website.
In an age where all apps and websites have built-in privacy diggers, it’s impossible to access services without sharing personal information. The public is giving in to peer-pressure; the allure of acquiring services for free in return for information.
Where does blockchain technology come in? Current adaptations of the technology show that blockchain technology will save us from any type of fraud, including ad fraud.
Blockchain technology will provide a level of privacy to customers that no other technology has been able to achieve. Not only will the customers be assured of the safety of their online information, but they will also be able to view and control what happens to their information.
Last year alone, above $7.4 billion was lost due to ad fraud, according to Forrester Media Center. Computer softwares are watching our every action on the internet. With blockchain technology, the user will be able to choose the members allowed on their network and prevent search words from being shared with the softwares.
The value exchange between customer and services will be intentional and purposeful; not stealthy and indefinite.
Blockchain technology is the basis of several innovations like smart contracts and digital currencies. Smart contracts are digital contracts that are also self-regulatory. Smart contracts on blockchain technology will be decentralized; parties on the network have to validate the terms of the trade before the contract is finalized and the whole process can be done online. These contracts will change online trade as we know it today.
Feelium is a blockchain tech platform that provides smart contracts and escrow services to customers. Know more on www.feelium.co
Do you think blockchain technology is the one-stop solution to prevent ad fraud? Comment below.