Have you ever noticed intelligent, highly trained people, tend to write up very technical bland boring blogs?

 

Full of technical jargon:

Highly academic people know so much, that they can’t help themselves. They full their blogs up with technical words. For everyday people in the street, they don’t know or understand what those terms mean or how to relate to them.  

And academic people tend to write full length script reports, instead of interesting easy-to-read content. And so their long winded executive paragraphs, without any gaps, are seen as a blur, just a sea of blar-blar words! 

So what do people really do?

People no longer have patience these days. They want facts quickly and easily. They don’t want to plough through a whole field of words! 

So what actually happens, when people check a website and its blog? 

1. Not only must the headline titles be eye catching, fascinating and motivating, the sub-title must suggest and give an idea of the blog’s purpose, before people will click on the headline title. Your headlines are like a mini advertisement! It maximizes the chance of people reading your blog. 
2. And the first paragraph on the page is very important. Its part or position is naturally considered the introduction to the contents of the blog. Basic facts must be there, to indicate what the contents will possibly hold and provide. But don’t give away every fact at the beginning, just enough to intrigue folks. 
3. Not only that. They quickly scan down the blog’s content for the most important keywords… the words and stuff they hope to find. So bold them some words, to highlight the way through your blog. Not too many, just a few of the important factors. 
4. Because they scan, they don’t read whole sentences or paragraphs. They digest only what appeals to them. So cut-up and reduce the size of huge paragraphs into smaller ones, each with its own theme topic. 
5. Sentences must be short and action packed, where possible. Describe things in simple language. Allow the words and thoughts to flow freely and naturally. It’s easier and quicker to read. 
6. And people read less and less as they skim down the page. So bold sub-headings should be injected, to break up huge paragraphs. And dynamic and captivating enough, for people’s imagination run rite.  
7. Each sub-heading should be bold and eye catching enough to pull people down and through the contents of your blog, right down to the bottom. Subheading like headlines in themselves and therefore should be fascinating and factual in its introduction to the paragraphs theme it heads. 
8. Don’t make your blogs too longer either. If it gets too long, consider where you can divide it.  Sometimes we are so excited about a topic, than we can easily go off at a tangent. And that tangent could easily be made into another interesting blog. 

Making contents more acceptable:

Blogs must be unique and useful. Things other websites don’t have or are missing out on. And people are generally surfing for interesting useful information and fun stuff. 

• Here your personality, how you speak (your writing jargon), skills and talents come into play, especially if your main subject or topic is up against what is already out there. 
• People want to be entertained. Have a good laugh and filled-in with the latest gossip, news, etc. 
• Tap into the human side of life, things people can relate to and quickly grasp and understand at a glance. 
• Even questionable stuff that people can think about and debate on. Questions are likely to entice comments and into-action, which in turn can build an inter-active community. The type of topics you write about, naturally build that type of community.