Lol I don’t want to give more details because my name is attached to it and the articles are still live on the internet 😊☺️ it was for the entire campaign so I was the mascot for the products sold during that time, for the competitions and for all the social media posts!
The products were general stuff, books, music, electronics!
The whole concept was around this person / mascot who likes to surprise people with gifts 😁 so say you ordered a product we would deliver it to you and you would get a chance with me to get another free random item as a gift!
We ran the campaign physically in Cape Town and then nationally on social media and it was the number one hashtag on Twitter in SA lol
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It sounds like great fun! Do you still receive royalties from this cooperation? lol How did you feel when this idea turned out to be a hit? Did you start to be recognizable?
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LOL no royalties also the company was bought out a year later and changed its name! Luckily not, only friends and colleges who would make fun of me because of it!
I was pretty shocked really even many months after it was done we won 2 big awards for the campaign!
Hopefully I’ll get to replicate it with my own website one day
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