Google Analytics (currently it is Universal Analytics) is changing to GA4 at 1/July/2023, thus On 1 July 2023, standard Universal Analytics properties will stop processing new data.
So To build data and continuity in Google Analytics 4, it is essential that you customise your setup now. The sooner you do this, the more custom historical data you will collect in Google Analytics 4, enabling you to measure and compare your results over time.
It is a big job - I have so many domains - but luckily all of them are on cloudflare, and I could just change the app setting in CloudFlare App instead of changing directly the source code e.g. HTML/PHP.
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!ask How to upgrade to Google Analytics 4?
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Set up your Google Analytics 4 (GA4) property in Google Analytics. Depending on the type of website or app you are tracking, there are different instructions for setting up your GA4 property.
Tag the pages of your website or app with the GA4 Measurement ID. This involves adding one line of code to each page, which you can do with a tag manager like Google Tag Manager (GTM) or an analytics plugin like Segment or Matomo.
Create events in Google Analytics 4 and add the tracking code to your website or app to track user interactions with it such as page views, button clicks, page loading times, and so on. Again, this can be done using a tag manager like GTM or an analytics plugin like Segment or Matomo.
Create conversion goals in Google Analytics 4 and configure them to track how users interact with your website or app and how they convert into customers (or whatever other goals you have set). Again, this can be done using a tag manager like GTM or an analytics plugin like Segment or Matomo.
Set up cross-device tracking by linking user IDs across devices in order to track users as they move from one device to another while interacting with your website or app. This can be done using the User ID feature in GTM (or an equivalent feature such as User-ID Mapping in Segment).
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