In today’s digital world, to run a business online, be it a big organization or a small start-up, is a challenge and to run it successfully a bigger one. For the proper growth of any business it becomes critical to have a strategic approach to target every customer and grab their attention over the brand. The approach of 360 degree digital marketing implies that the whole marketing effort will be planned and executed under the same policy so as to promote your business as much as possible. For top e-commerce firms such as Flipkart, Amazon, Snapdeal, their shift to 360 degree digital marketing from traditional advertising has saved them from spending a lot of money and has been working out well, according to RedSeer study.
So let’s take a further look at the different elements of 360 degree digital marketing and also some quick tips to evaluate them:
• SEO (Search Engine Optimization) :
To buy something online with no prior idea about where exactly to get it, the first thing one does is to type the word on any of the search engines. So not having a presence in search engine results or not being on the first page of Google for a keyword or phrase, makes finding your business difficult for your potential customers. SEO helps make your website as visible as possible through search engines.
Cool Tips:
Optimize your titles, URL and description for all pages. Focus on a good keyword
Create useful, sharable and fresh content. Include internal and external links in your content
Implement Google authorship
• PPC (Pay Per Click Advertising) :
Pay-per-click is used to direct traffics to your website, where you essentially pay for every click your ad receives on websites, social platforms and, of course, search engine results.
Cool Tips:
Track everything
Combine PPC with Organic Search Marketing
Optimize your Landing Page
Utilize Site links and Ad Extensions
• Customer Communications :
Relationship with your customers doesn’t end when their purchase is complete. The importance of after-sales service should be a part of your digital marketing strategy for a proper growth of your business in the long run.
Cool Tips:
Keep in touch
Respond to feedbacks, complaints and issues ASAP
Personalized communications
• Outbound Email :
91% of consumers check their email daily according to recent research. Though not as fashionable as it once was, Email campaigns are still an effective way to reach out and maintain good relationships with existing customers.
Cool Tips:
Be clear, short and quick with your content and offers
Target active subscribers
• Inbound Lead Nurturing :
A 360 degree approach means that you are going to cater to the needs and wants of your targets across all digital marketing platforms indiscriminately. Inbound lead nurturing provides a lead in your contact database with relevant content to lead your customers to convert them into repeat customers.
Cool Tips:
Marketing Automation
Research and understand your buyers
• Social Posting :
One of the strongest weapons in making your online presence as a business is to take full advantages of the relevant social media platforms your target audiences use. This helps you distribute your highly-targeted content to your audience more easily and quickly.
Cool Tips:
Choose your platforms wisely
Track everything
Engage with your audience and listen to them
• Content and Content Marketing :
When it comes to mobilizing your business to the extreme the power of content marketing comes into play. Create content that speaks to your customers on behalf of you. Infographics, videos, tutorials, social posts, how-to guides, blog posts and eBooks are all ways to increase brand awareness, drive organic traffic and ultimately, boast business and pull new customers.
Cool Tips:
Research and decide which medium of display to choose for your content
Don’t simply create it, do whatever it takes to get it out there. People need to know it exists
• Website Landing Pages :
Above all, the final place your customers will land on is your website. 40% of people will abandon a web page if it takes more than three seconds to load. So make sure your website makes a good impression on your customers – it should be fast and easy to use, great to look at and convey a tangible sense of trust.
Cool Tips:
Focus more on user experience than design
Put appropriate content to make your website unique enough
Make sure it’s responsive everywhere (mobile, tablet, etc)
Once you start following these strategies and plan everything according to your business goals, success my friends is just a click away!