In offline life, what holds your attention more – a single advertisement in a newspaper for some product or someone actually speaking with you and recommending the product? Sure, the answer is the latter. The personal touch always works. More than that, when you understand that other people are using the product too, you are more confident about using it yourself. This does not happen with the advertisement in the paper. But when someone speaks to you realistically about it, you are more inclined to go ahead with it. Now, this is exactly the difference between a website and a blog. A website is static. It is almost an advertisement of the publisher and you are only reading what they have put up. However, in a blog, there is interaction. This interaction, most often, is between the publishers and the people who are using With a multilevel business, you need to be as transparent as you can be when you are prospecting. In non-MLM businesses, the impression about the product is created through many kinds of media, but in an MLM business, the sponsor is the only channel of promotion. When you are prospecting a client, you can be sure that the client has not heard of the opportunity from anywhere else. Since the promotion depends only on you, you have to become as lucid as you can. But do you think this is possible with just a meeting or two? It isn't. There are going to be times when the prospect will go home and ask, "Hey, what about this point? Oh, I cannot go ahead before I am sure about this. Should ask about it the next time." In most cases, the next time never comes. You miss one thing out, and the prospect is unlikely to take the pains to return for clarification. That is the reason blogs are working so impressively for multilevel marketing prospecting in today's times. Blogs can reach out to
thousands or even millions of people each day, depending on how they are promoted, and they can provide a wealth of information to the readers. With your MLM blog, your first post will be a general description of your business opportunity. You will find that interested people will want to know more, or they will want to comment and they will make posts. Now, you have the opportunity to make another post elaborating on what they have posted. This chain of communication can go on. With each post, you are putting information out there. As the posts keep happening, you are putting as much content about your opportunity as you can, and people who read it know exactly what it is about. Even if they have a doubt, all they have to do is post a question and you can even reply to them in live time. Now compare this with real physical communication and you will begin to see the difference. When speaking about content on your blog, we must also highlight the possibility of other MLM experts coming over to your blog and making their posts there. Even if they are promoting their own businesses, they are adding content to your blog which makes it more visible on the Internet. And you get the opportunity to post on their blog too and share links, which are all SEO methods that any Internet marketer would be proud of spending time and effort on. Do not underestimate the power of the content on your blog, even if you make only short posts each day. This makes the blog a channel of information on your business which helps in bringing in more targeted visitors to your business site.
One of the best things about a blog is that the search engines love them. If you have a blog to call your own, there is nothing better you can do to make yourself better visible on the search engines. If you know about Search Engine Optimization, you will know that blogs are crawled by search engine spiders much better than websites. There are several reasons why this happens. Let us take a look at some of them,
1.The first reason why search engines love blogs is because they are constantly updated. Most search engines, especially Google, love websites that are regularly updated. This shows that there is someone caring after the website. Since blogs get regular posts, search engines understand that they spell value to their readers. That is the reason their ranking increases for the search engines and they become more popular on the Internet.
2.Search engines love quality content. A website may be infused with good content, but they cannot compete with a blog when it comes to content. People from all over will be making posts here and putting in a lot of information targeted at other readers. Search engines know this and hence they will include links for blogs in their search results so that they provide better quality searches to the searchers. The more content comes in on your MLM blog, the better chances it has to get promoted on the Internet through the search engines.
3.Blogs are a channel for other bloggers to promote their opportunities too. Actually, a blogger is never alone – he or she exists in a space called as the blogosphere. This is where bloggers of the world unite and populate each other's blogs. When other bloggers make posts on your blog, they are going to place their own business website or blog URLs below their posts. But this doesn't kill your prospects; on the contrary, your prospects are improved. Because, you can go on their blogs and make your posts too. You can place the URL of your MLM business website or blog below those posts. How does that help? That helps because you get inbound links to your blog or website. A simple rule with search engines is that they rank websites or blogs with a larger number of inbound links more highly than others. So, you can become more prominent on the Internet. These are the three top reasons that bring your blog higher on the search engine ratings. You can only imagine the vast benefit this can have on your online MLM prospecting.
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